Salesforce Senior Director of Product Marketing • 1y
Great question, and yes, prioritization is a challenge no matter where you work! I'm assuming that this question is about prioritizing PMM efforts across different products in the organization - so my answer is geared that way. I always start with what is the expected value or impact of the effort. So it could be a business case or ROI. It could simply be how it's relative "attractiveness" to the business, e.g., opening up new markets. Be very clear on the business value that your effort drives. ...Read More
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