Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 10mo
Most broadly I look at launches across 4 major milestones 1/ Alpha/Beta, 2/ Limited Availability (LA), 3/ General Availability (GA), and 4/ GA continued (90+ day plan). I also use a tiered launch program to manage what resources are dedicated to each launch. Smaller updates like bug fixes or minor feature improvements most likely will not get full marketing support. These frameworks help me manage time, resources, and focus on the most impactful work. That means that only some of the larger laun ...Read More
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