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How do you handle alpha/beta as it relates to your Release Marketing program and tiering framework?
Do you only include GA products / features in your releases? Do you tier alphas and betas, or have a different approach for classifying them with a corresponding level of effort / activities?
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Susan "Spark" Park
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What are the most successful enablement practices you have conducted in your experience to help assist with small, medium, or large product launches?What are different ways to set benchmark goals for launch, maximize demand generated, and continue optimizing post-launch?What's your favorite launch to date and why?What is the best cadence for gathering stakeholder feedback in preparation for a launch? How would you approach this product marketing interview assignment?What criteria do you use to prioritize releases?