How do you handle alpha/beta as it relates to your Release Marketing program and tiering framework?
Do you only include GA products / features in your releases? Do you tier alphas and betas, or have a different approach for classifying them with a corresponding level of effort / activities?
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Related Questions
How would you approach this product marketing interview assignment?How do you and the PMM team communicate updates and progress on your product launch to the rest of the org? What is the format? What do you report back on? Etc.How do you transform the traditional product marketing launch process to keep up with a rapid product release cadence?How do you assess organizational readiness ahead of a product launch?How can I make it easier for my team and stakeholders to work with me on the marketing launch timeline when engineering releases are sometimes delayed? What criteria do you use to prioritize releases?