How do you manage product launches when budget is tight?
3 Answers
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
It's rare to have dedicated budget for product launches, so leverage existing channels and get creative.I focus on owned channels first and foremost. PR, Social, Email, W...
913 Views
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 1y
Nobody ever has enough budget, so get creative with in-product and owned channels.At Discord, which is a social platform with many daily users, we leverage in-product cha...
457 Views
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Salesforce Senior Director of Product Marketing • 1y
Focus on owned channels and authentic voices to maximize impact without large budgets.I always start by thinking about our owned channels like social media. Beyond just d...
486 Views
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