How do you manage timelines overall when you are dependent on other teams?

As PMMs, we’re on the hook for successful product launches but often rely entirely on teams we don’t directly manage. Product needs to hit GA, Marketing needs to plug int...

This is one of the hardest things about PMM. You are responsible for certain outcomes, but the execution requires coordination with teams outside your own. The secret to ...

Great question, because timelines will ALWAYS slip. I think some of the most important things to remember are:Get alignment on the goals. If you're launching something th...

This is a muscle you will continue to flex, anytime you start a new role or at a new company. Soft skills go a long way here. When you're new, your best strategy is to l...

Product Marketing sits at the intersection of many cross-functional teams, especially when it comes to go-to-market and marketing campaign planning. This means that PMM h...

In general, it's good to have a high level of visibility for cross-functional initiatives so that success or failure is shared across teams. This creates a joint sense of...

Managing timelines is a fundamental part of cross-functional project management. For any project to be a success, everyone needs to know who is doing what and by when. He...