How do you roll out new platform level messaging to a large sales org?

You have to do this in 3 phases: 

• Pre- Roll Out

• Roll Put 

• Post Roll Out
  

Pre-Rollout: 

• Executive buy-in first: Ensure leadership aligns on messaging before rollout.

• Train the trainers: Enable sales enablement, SEs, and CS teams first—they’ll be critical in reinforcing messaging.

• Tailor to sales segments: Different teams (enterprise, SMB, industry verticals) may need customized versions of the messaging.
  

Roll Out

• Schedule a roadshow: Have your trainers (or you, depending on the org size) conduct roadshows to get the info out. 

• Use real-world customer stories: Make messaging relatable by tying it to use cases, ROI examples, and competitive positioning. PRO TIP! Give sales people an example pitch from one of their own peers. 

• Create easy-to-use assets: Think battlecards, pitch decks, one-pagers, and call scripts that reinforce key messages.

• Run live training & on-demand learning: Have an interactive sales kickoff, followed by short-form video refreshers in your LMS. 

Post Roll Out

• Use your enablement platform: Upload all of the materials to a centralized hub or page to make it easy for salespeople to access the materials. 

• Track adoption & refine: Gather feedback from sales on what’s working and adjust messaging as needed.