How do you roll out new platform level messaging to a large sales org?
Snowflake Product Marketing Lead • 4mo
Rolling out platform messaging at scale is challenging because you can't rely on a single training session. Reps need repeated exposure, practical tools, and proof that t...
838 Views
DeepL VP Product Marketing | Formerly Adobe, Salesforce • 6mo
ooh now this is a good question. Let's assume the platform level messaging is tested with users. focus groups and is signed off with your leadership team!In essence, thin...
1457 Views
Upcoming Event
Mastering Market Research
Splunk
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
You have to do this in 3 phases: Pre- Roll OutRoll Put Post Roll OutPre-Rollout: Executive buy-in first: Ensure leadership aligns on messaging before rollout.Train the tr...
1052 Views
Related Questions
How do you make the transition from disparate products to a platform?How does sales enablement change when you go from selling a product to selling a platform? How do you structure internal messaging documents for different solutions but still tie back to core platform positioning? What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?When your platform does many things, how do you prioritize your messaging hierarchy?How important is platform positioning and messaging early when you have basic product capabilities?