Back to Your Feed

What’s the most important lesson you’ve learnt from a Product Marketing failure that acts as your guiding principle?

1 Answer
Madison Leonard
Madison Leonard
Marketing & GTM ConsultantDecember 8

This is such a hard one!

I think it would be getting leadership buy-in.

There are so many conflicting priorities in the workday, especially in a startup environment. Each team is contributing to the overall success of the company in major ways. When you have new initiatives you want to implement or a pivot in strategy, it can sometimes be hard to convince other teams or figure out a way to add it to their workstreams.

And often I find that even if I do get individual teams to buy-in, leadership is a whole different ball game!

Here are my top takeaways to make this process easier:

  • Establish a cadence with your top 5 folks
  • Contribute quick wins to impact their deliverables
  • Plant your idea seed early 
824 Views
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Vishal Naik
Vishal Naik
Google Product Marketing Lead
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing, Mode
Grant Shirk
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Jameelah Calhoun
Jameelah Calhoun
Eventbrite VP, Global Head of Product Marketing
Jiong Liu
Jiong Liu
Wiz Senior Director of Product Marketing