What’s the most important lesson you’ve learnt from a Product Marketing failure that acts as your guiding principle?
1 Answer
Madison Leonard
Marketing & GTM Consultant • December 8
This is such a hard one!
I think it would be getting leadership buy-in.
There are so many conflicting priorities in the workday, especially in a startup environment. Each team is contributing to the overall success of the company in major ways. When you have new initiatives you want to implement or a pivot in strategy, it can sometimes be hard to convince other teams or figure out a way to add it to their workstreams.
And often I find that even if I do get individual teams to buy-in, leadership is a whole different ball game!
Here are my top takeaways to make this process easier:
- Establish a cadence with your top 5 folks
- Contribute quick wins to impact their deliverables
- Plant your idea seed early
1041 Views
![AI and Product Marketing](https://sharebird.com/cdn-cgi/image/width=640,quality=75,format=auto/https://storage.googleapis.com/sharebird-production/srya5q05szbnygc4x5x4zrt5abfl?GoogleAccessId=93507864171-compute%40developer.gserviceaccount.com&Expires=2353191573&Signature=kHDgbzDwEmozB7jugzvUlK9mxBRzxgOmDUTRj3G0kblYsctCP0U%2FTOMlJaTBiMSj7WkxtD5sg93rySsd1ApSX48IvyjymP4b80aO%2BnBaZjvf0e9LwDcGTvLDZ1kbPmBDBkuN6FkVWrKpVvpoRRs8M2APtuD2rlhEKpVvSs5X2%2BV1jmsbGV82dsU%2B6Kw7SWs4da%2B9nXVXklcjBYs%2B9T76Ax%2BonKFqID1qay4mKhwpS6QtnJer6EwV5TWN1ckbjKoOTEC9XkMvwoSsEUii9lDk288qgAIMDsvYu9QiRiaDyr0NDFLxXHeoyxQF4j5%2FSpSoxP3W00AKPfaD28QEosmN%2FQ%3D%3D&response-content-disposition=inline%3B+filename%3D%22event.png%22%3B+filename%2A%3DUTF-8%27%27event.png&response-content-type=image%2Fpng)
Related Ask Me Anything Sessions
![Indy Sen](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/259/medium/avatar.jpeg?1612680896)
Canva Ecosystem Marketing Leader, Indy Sen on Self-Serve Product Marketing/Product Marketing for PLG
![Kevin MacGillivray](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/023/310/medium/avatar.jpeg?1707333653)
Shopify Director of Product Marketing, Kevin MacGillivray on Self-Serve Product Marketing
![Mike Greenberg](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/013/078/medium/Slack_Cropped.png?1719253674)
![Templates](https://sharebird.com/cdn-cgi/image/width=48,quality=75,format=auto//images/template-icon.png)
SurveyMonkey Director of Product Marketing, Mike Greenberg on Self-Serve Product Marketing
Top Product Marketing Mentors
![Christy Roach](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/001/484/thumb/avatar.jpeg?1622658955)
Christy Roach
AssemblyAI VP of Marketing
![Jasmine Jaume](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/275/thumb/avatar.jpeg?1622827267)
Jasmine Jaume
Intercom Director, Product Marketing
![Alina Fu](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/007/729/thumb/avatar.jpeg?1634238904)
Alina Fu
Microsoft Director, Copilot for Microsoft 365
![Mary Sheehan](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/875/thumb/avatar.jpeg?1602100735)
Mary Sheehan
Adobe Head of Lightroom Product Marketing
![Jeffrey Vocell](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/566/thumb/JeffreyVocellHeadshot.jpeg?1642123964)
Jeffrey Vocell
Panorama Education Head of Product Marketing
![Jenna Crane](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/723/thumb/Jenna_Crane_headshot_smaller.png?1666637448)
Jenna Crane
Klaviyo Head of Product Marketing
![Priya Gill](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/999/thumb/avatar.jpeg?1514116570)
Priya Gill
SurveyMonkey Head of Global Marketing
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
Amanda Groves
Enable VP of Product Marketing
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
Amanda Groves
Enable VP of Product Marketing
![Jiong Liu](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/001/237/thumb/avatar.jpeg?1606167066)
Jiong Liu
Wiz Senior Director of Product Marketing
Related Questions
How do you define PLG? What role do you, as a PMM play in it? What soft skills are must-haves for product marketers in your experience apart from diplomacy, curiosity, and empathy?How do you approach building a land and expand strategy? How do you communicate product marketing achievements upwards and build visibility? How do you vet candidates on their abilities to execute a PLG strategy? What do you look for in their past experiences? What are your favorite interview questions? Do you do any assignments? What tools do you use to survey your customers and how do you extract qualitative vs quantitative insights from it?