What’s the most important lesson you’ve learnt from a Product Marketing failure that acts as your guiding principle?
1 Answer
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • December 8
This is such a hard one!
I think it would be getting leadership buy-in.
There are so many conflicting priorities in the workday, especially in a startup environment. Each team is contributing to the overall success of the company in major ways. When you have new initiatives you want to implement or a pivot in strategy, it can sometimes be hard to convince other teams or figure out a way to add it to their workstreams.
And often I find that even if I do get individual teams to buy-in, leadership is a whole different ball game!
Here are my top takeaways to make this process easier:
- Establish a cadence with your top 5 folks
- Contribute quick wins to impact their deliverables
- Plant your idea seed early
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