What’s the most important lesson you’ve learnt from a Product Marketing failure that acts as your guiding principle?

This is such a hard one!

I think it would be getting leadership buy-in.

There are so many conflicting priorities in the workday, especially in a startup environment. Each team is contributing to the overall success of the company in major ways. When you have new initiatives you want to implement or a pivot in strategy, it can sometimes be hard to convince other teams or figure out a way to add it to their workstreams.

And often I find that even if I do get individual teams to buy-in, leadership is a whole different ball game!

Here are my top takeaways to make this process easier:

• Establish a cadence with your top 5 folks
• Contribute quick wins to impact their deliverables
• Plant your idea seed early