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How should product marketers be preparing to use AI in their roles?

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3 Answers
  1. Nisha Goklaney
    Nisha Goklaney

    HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 8mo

    Product marketers should upskill through leadership mandates, tool access, training, and regular knowledge sharing. Start with executive leadership establishing a mandate that everyone should be AI-fluent in the organization. Then provide access to the right tools. For training, we conduct 'grow days' where we bring in experts to teach about creating projects and writing effective prompts. We also run monthly hackathons and show-and-tell sessions where team members demonstrate how they're using ...Read More

    505 Views
  2. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 8mo

    Product marketers should prepare by embracing leadership guidance, experimentation, and knowledge sharing. It's critical to have leadership first establish that AI fluency is important. Organizations are at different stages of AI adoption, so the approach may vary depending on your company's environment. While we don't have a dedicated enablement lead, we have central marketing operations and learning teams that regularly share messages about AI use cases. Leadership showcases examples of succes ...Read More

    491 Views
  3. Ben Rawnsley-Johnson

    Stripe Head of Product Marketing, APAC • 8mo

    Product marketers should focus on getting work done rather than just doing more work with AI. We're at a point where we need to move beyond the initial experimentation phase with AI and be more thoughtful about where it makes sense and where it's just a distraction. The evolution now is about creating systems that embed your expertise across the organization, not just having individual PMMs who are experts. Instead of just generating artifacts, focus on connecting AI to different systems to auto ...Read More

    461 Views

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