How should Product Marketing and Product Delivery work together

The best Product Marketing and Product relationships are the ones where the two departments work in lockstep to:

• Understand customer needs

• Create a compelling product narrative that addresses customer needs

• Determine what to build to make the product narrative into a reality

Once the team has determined what to build to support a compelling and differentiated product narrative:

• Product leads the charge on gathering build requirements and determining the plan for delivering a great product

• Product Marketing leads the charge on determining the go-to-market motion, including how to position and message the new product features

Because both Product Marketing and Product depend on each other to successfully deliver a great product experience, regularly gathering input from and checking in with the other department results in the best collaborations.