What are some of the biggest mistakes you've made with product launches and how can we avoid them?
3 Answers
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 1mo
Launching a completely new experience with big PR coverage before the product was truly ready — guardrail metrics were way below threshold — highlighted that PMMs need a ...
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Salesforce Senior Director of Product Marketing • 1mo
Going too broad with the ICP on a product launch led to interest from people who weren't the actual decision makers — tightening ICP definition earlier would have shorten...
519 Views
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Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1mo
Superhuman's collaboration feature launch was positioned as 'Superhuman 2.0' — a complete platform relaunch — which made it harder to drive awareness of individual featur...
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