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What are some of the biggest mistakes you've made with product launches and how can we avoid them?

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3 Answers
Product Launches
  1. Bhavika Thakkar
    Bhavika Thakkar

    Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 3mo

    Launching a completely new experience with big PR coverage before the product was truly ready — guardrail metrics were way below threshold — highlighted that PMMs need a strong voice at the product leadership table about market readiness. The situation: Launched a completely new experience intended to become the future default experience. It received amazing PR coverage across flagship media outlets. However, the product did not deliver — all guardrail metrics were well below the threshold neede ...Read More

    529 Views
  2. Alex Rodrigues
    Alex Rodrigues

    Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 3mo

    Superhuman's collaboration feature launch was positioned as 'Superhuman 2.0' — a complete platform relaunch — which made it harder to drive awareness of individual features and adoption. A more focused, tiered approach would have worked better. Superhuman built collaboration features into the email product — sharing email threads like a doc, commenting with your team, sharing drafts. It's a powerful shift from single-player to multiplayer email. However, it was positioned as 'Superhuman 2.0' and ...Read More

    517 Views
  3. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 3mo

    Going too broad with the ICP on a product launch led to interest from people who weren't the actual decision makers — tightening ICP definition earlier would have shortened sales cycles. The situation involved a product helping sales teams with learning and development and enablement. The ICP was defined too broadly — there were enablement managers, learning and development teams, and competitors with broader value propositions. The result: lots of interest in deals, but often talking to people ...Read More

    532 Views

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