What is is the single most indispensable tool in regards to product launches? Why?

4 answers

All related (51)

Director of Product Marketing at Zendesk • November 15

For me this has always been what we call the Messaging Source Doc (MSD) at Zendesk, but it can also be called other things depending on where you work. The MSD is the foundation upon which a product l

7 Saves

Christine Sotelo-Dag

Director of Product Marketing & Customer Marketing at Mode Analytics • February 25

This answer may be two-fold. As for tools we use for launches, we find Coda to be pretty indespensible. We've designed our launch template within it that serves as a master doc for all GTM documentati

40 Saves

Aurelia Solomon

Senior Director of Product Marketing at Drift • December 2

I don't know if this counts as a tool but I would say your overall plan. Whether that's in a gantt chart, excel, slide deck or Asana (or any other project management tool), it's critical that you have

4 Saves

Sarah Scharf

VP of Product and Corporate Marketing at Vanta • October 28

A rock solid messaging doc is the most indispensable tool for a product launch. I still live by the mantra that Lorraine Twohill, Google’s CMO, instills in all PMMs: “Know the user. Know the magic. C

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