What is your framework for prioritizing which segment to focus your marketing and sales efforts on when you serve several segments well?
1 Answer
The framework I’ve recently used is based on plotting your company's "ability to win" against TAM, and identifying the segments where you have both the highest ability to...
1258 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
What is the best way to segment your market?How do you know when you've segmented your market appropriately?How do you define your ICP attributes when serving multiple markets, segments, varying levels of price sensitivity where typically the buyer profile is the same?What is a product marketer's role in pioneering company-wide VOC strategies, making sure that VOC isn't a functional initiative?When you're starting in a new role, what should your top priorities for market research be?