How do you differentiate when competitors constantly copy new products and features?
7 Answers
Barracuda Networks Product Marketing Director • 2mo
That's a classic arm race, and honestly if they are copying you, you are clearly the one setting the pace. In the industries where feature parity often happens fast, you ...
384 Views
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • Apr 8
As with everything, the playbook here is being rewritten in real-time, largely by AI-native companies that are more nimble and therefore compete differently than SaaS inc...
393 Views
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Adobe Sr Director of Product Marketing, Creative Cloud • 2y
Positioning is what your company uniquely provides a specific audience in a particular market. As market dynamics change, it needs to be updated, but it should be durabl...
3063 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Shift the Battleground: Compete on Outcomes, Not Just FeaturesCompetitors can copy what you build, but they can’t easily copy the results your product delivers.Reframe th...
501 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
People, speed, customer success and employer brand are the secret sauce to any business because they are proprietary and CANNOT be replicated. This is your differentiator...
1097 Views
OpenAI OpenAI Startup Marketing | Formerly Brex, Dropbox, Vimeo, AWS • 2y
Imitation doesn't feel like the highest form of flattery when competitors copy work that required months of research, customer validation, and building. Here are a few ti...
314 Views
Messages That Matter Co-Founder • Mar 29
In most B2B SaaS and Technology markets it is rare for a company to have unique capabilities because these markets are mature. Plus even if they did, it is questionable t...
184 Views
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