What role does PMM play in Enterprise Product Marketing when every deal is a little different?
We have a good sense of our ICP, but things aren't as scalable and it's very customer-specific.
1 Answer
ServiceNow Senior Director, Platform and AI Product Marketing • 1y
The nature of enterprise deals is that each one will be a little different, that’s the biggest shift when selling upstream. You’re navigating complex buying groups, custo...
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