ServiceNow Senior Director, Platform and AI Product Marketing • 1y
The nature of enterprise deals is that each one will be a little different, that’s the biggest shift when selling upstream. You’re navigating complex buying groups, custom requirements, and often, unique internal politics. That’s exactly where PMM can shine. Our job isn’t to create one-size-fits-all messaging, it’s to equip teams with the toolbox of building blocks to adapt. That means things like modular messaging frameworks, persona-based value props, competitive differentiation, objection han ...Read More
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