Sharebird
Sign Up / Sign In

What's a leading indicator of launch success that most teams overlook?

Answer
3 Answers
Product Launches
  1. Bhavika Thakkar
    Bhavika Thakkar

    Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 3mo

    Running a demo by your customer advisory board before launch and watching their reaction is a powerful leading indicator of success.

    Before launching, run the demo by your customer advisory board. If jaws drop, that's a clear signal that you need to make a big deal about this launch. The reaction from customers — even before the product is publicly available — is a very important leading indicator of how the market will respond.
    544 Views
  2. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 3mo

    Sentiment can be measured in many ways — including PR interest, event attendance, and session capacity — and getting in front of customers pre-launch is key to gauging whether your value proposition is resonating. Ways to measure sentiment: 1. **PR interest**: Who wants to talk to you about this as you're launching it? Media interest is a signal. 2. **Event attendance and session capacity**: For example, a content track at Dreamforce around account plans was so popular that sessions had to keep ...Read More

    555 Views
  3. Alex Rodrigues
    Alex Rodrigues

    Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 3mo

    Sentiment — measured through social listening, invites, and referrals — is a leading indicator most teams overlook. There are multiple ways to measure sentiment: 1. **Social listening**: See what people are saying about your product or feature. (Caveat: try to stay off Reddit for your own product.) 2. **Invites and referrals**: For a seat-based business, when people are excited about a launch, they add coworkers or send referrals. This is a monetizable way to measure sentiment — it shows custome ...Read More

    537 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Nil Onal

WhatsApp Consumer Product Marketing Lead, Nil Onal on Product Launches

March 26 @ 10:00AM PT

View Answers
Gray Hardell

Iterable Head of Product Marketing, Gray Hardell on Product Launches

March 19 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors