What's not changing for product marketers despite AI advancements?

Human elements like personality, relationships, and strategic thinking are becoming more important, not less. In the age of AI, your personality and what makes you uniquely you becomes even more important. LLMs are ranking content based on original thought and deep expertise, so there's no better time to be human in a sea of AI-generated content. Relationships are another critical element that AI can't replace - the human-to-human connection remains essential. Strategy is still crucial, as is yo ...Read More

The core responsibility of understanding what we're building and why remains central to product marketing. With AI handling more routine tasks, I find myself having more time to talk with product managers and process sales team feedback faster. This allows me to deepen my understanding to another critical level - really knowing and owning what we're building, why we're building it, and how to ensure customers understand that value. This is the heart of being a product marketer. While AI brings n ...Read More

The core function of aligning the company around product, purpose, and go-to-market strategy remains essential. Despite AI advancements, product marketers will continue to be the function that aligns the rest of the company around three fundamental questions: what are we building, why are we building it, and how are we putting it in our customers' hands. These questions never reach a point where they're completely answered - there's always more work to do in understanding who we're building for, ...Read More

The core of product marketing hasn’t changed much in the areas I’ve worked in. In my experience, what’s still constant is how deeply PMMs need to understand customers and translate that into positioning that actually lands in-market. AI can speed up research or content drafts, but the real insight still comes from talking to customers, listening to sales conversations, and understanding why deals are won or lost. Another thing that hasn’t changed is cross-functional alignment. In my roles, I’ve ...Read More