What's your advice for product marketers who aren't naturally good at storytelling or struggle with it?
3 Answers
Salesforce Senior Director, Product Marketing • 6mo
Practice, practice, practice :) What this looks like to me / how I've coached my teamUnderstand your audience. Who are they? What do they care about? What do you want to ...
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Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 6mo
It’s easy to look at a great storyteller and think it just comes naturally to them; but, the reality is most great storytellers got there through a lot of hard work and p...
852 Views
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Practice, practice, practice. It is best to start practicing with everyday objects or items that you are familiar with. Try telling an older relative why they should buy ...
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What do marketing teams get wrong about storytelling?What is the best way to train the entire team - outside of marketing - to be storytellers?What do you tell people who say "I don't have any good personal stories, I can't be a storyteller."? Are there any storytelling frameworks you use that you find work well and reliably in B2B?How do you approach storytelling when there are multiple audiences that you're targeting? (including C-levels and end users) If you are starting from scratch with a new to market product, what storylines are you looking for and how do you bring them to life?