What's your advice for product marketers who aren't naturally good at storytelling or struggle with it?
3 Answers
Salesforce Senior Director, Product Marketing • 7mo
Practice, practice, practice :) What this looks like to me / how I've coached my teamUnderstand your audience. Who are they? What do they care about? What do you want to ...
2327 Views
Practice, practice, practice. It is best to start practicing with everyday objects or items that you are familiar with. Try telling an older relative why they should buy ...
986 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 7mo
It’s easy to look at a great storyteller and think it just comes naturally to them; but, the reality is most great storytellers got there through a lot of hard work and p...
856 Views
Related Questions
What do marketing teams get wrong about storytelling?What is the best way to train the entire team - outside of marketing - to be storytellers?What do you tell people who say "I don't have any good personal stories, I can't be a storyteller."? Are there any storytelling frameworks you use that you find work well and reliably in B2B?How do you approach storytelling when there are multiple audiences that you're targeting? (including C-levels and end users) If you are starting from scratch with a new to market product, what storylines are you looking for and how do you bring them to life?