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What's your advice for product marketers who aren't naturally good at storytelling or struggle with it?

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3 Answers
Storytelling
  1. Aurelia Solomon
    Aurelia Solomon

    Salesforce Senior Director, Product Marketing • 8mo

    Practice, practice, practice :) What this looks like to me / how I've coached my team Understand your audience. Who are they? What do they care about? What do you want to convey to them? How do you want them to feel? What do you want them to think? Ask for feedback on your storytelling (maybe it's a one-pager, a deck, a longer narrative). Get feedback from your manager and other PMMs or stakeholders that you admire for storytelling. Frame your ask around your development goal -- people are almos ...Read More

    2,328 Views
  2. Alina Fu
    Alina Fu

    Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 8mo

    Practice, practice, practice. It is best to start practicing with everyday objects or items that you are familiar with. Try telling an older relative why they should buy X, with X being an everyday item. What makes X unique? Why is X better than what they are using today?  See how they respond and what parts of your narrative stick vs don’t.

    986 Views
  3. Paul Rudwall
    Paul Rudwall

    Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 8mo

    It’s easy to look at a great storyteller and think it just comes naturally to them; but, the reality is most great storytellers got there through a lot of hard work and practice.  So, my first recommendation would be to stop thinking about it as something that comes naturally. Instead, think of it like any other skill that can be learned with practice, patience, and hard work. If you’re skeptical, just look at the early work of some of your favorite storytellers and compare it to their later wor ...Read More

    856 Views

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