When launching in a crowded or parity market, how do you actually create differentiation that customers can feel?
3 Answers
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 1mo
Focus on the customer's day-in-the-life and the benefit you're delivering — not the features — to create differentiation that customers can actually feel.A specific examp...
559 Views
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1mo
Product experience and speed matter — pushing for craft and polish in the product itself creates differentiation that customers feel viscerally.Storytelling is the PMM se...
538 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Salesforce Senior Director of Product Marketing • 1mo
Storytelling is the PMM secret sauce for creating differentiation that customers can feel — and it's something AI won't fully replace.The key is storytelling, and it come...
550 Views
Related Questions
What are some considerations for launching something new for your company in a highly saturated, competitive market? What's the strategy on launching products that are really just parity products?Do you theme your launches and do they level up to overall product themes? Also how often do you change those? AnHow do you differentiate your activities across different target customer segments and channels?What common mistakes should we avoid when launching new features or products in the highly competitive market?What are the factors that you consider before choosing how to promote the launch?