Sharebird
Sign Up / Sign In

When launching in a crowded or parity market, how do you actually create differentiation that customers can feel?

Answer
3 Answers
Product Launches
  1. Bhavika Thakkar
    Bhavika Thakkar

    Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 3mo

    Focus on the customer's day-in-the-life and the benefit you're delivering — not the features — to create differentiation that customers can actually feel. A specific example from the SMB segment: SMB owners wear multiple hats — running bills at night, making pizzas in the morning, serving them in the evening. Rather than leading with features and competitor comparisons, the approach was: - Paint a 'day in the life' of the customer. - Show how the product gives them more time with their family. - ...Read More

    571 Views
  2. Alex Rodrigues
    Alex Rodrigues

    Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 3mo

    Product experience and speed matter — pushing for craft and polish in the product itself creates differentiation that customers feel viscerally. Storytelling is the PMM secret sauce (fully agreed). On the 'feel' dimension specifically: product experience matters enormously. At Superhuman, there is a 100-millisecond rule — no interaction should take more than 100 milliseconds, because after that, something starts to feel slow. The team constantly pushes on: - Why isn't this faster? - How can we m ...Read More

    549 Views
  3. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 3mo

    Storytelling is the PMM secret sauce for creating differentiation that customers can feel — and it's something AI won't fully replace. The key is storytelling, and it comes from experience. Classic storytelling structure applied to product launches: - **Who is the hero?** (The customer) - **What challenge are they facing?** - **How do you come in and save the day?** Even a simple one-slide structure — 'it's this, then it's this, then it's this' — can be very powerful in helping you understand ho ...Read More

    561 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Nil Onal

WhatsApp Consumer Product Marketing Lead, Nil Onal on Product Launches

March 26 @ 10:00AM PT

View Answers
Gray Hardell

Iterable Head of Product Marketing, Gray Hardell on Product Launches

March 19 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors