There are a lot of stakeholders. Are you ready for it? Product Managers: I like to start with a PRD (product requirements document) to really understand what's in the product, the jobs to be done, how a user uses the product, and what the benefits are. This is the baseline for the first messaging iteration, and then I review and tweak with PM from there. Sales: Once I have something to get reactions from, I bring it to sales teams. They're in front of customers every day and will be able to gut- ...Read More
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