Growth Product Marketing

3 Answers
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingMay 26
Totally! I’ve helped multiple growth marketers make this jump before. You’ve already got the marketing channel performance chops, so I would lean into that. If you’ve built out a strong understanding of what messaging works for your audience, that can also be highly applicable to product marketin...Read More
1112 Views
4 Answers
Kacy Boone
Kacy Boone
Clockwise Head of Growth MarketingMay 26
Product marketing is deeply aligned to the product team and is focused on maximizing the adoption of the product suite. Product marketing can also be split into “inbound” and “outbound” functions depending on the stage of the company. Inbound being responsible for research, strategy, and insights...Read More
1536 Views
How do you manage launches when the product team has a difficult time sticking to timelines?
This makes launches pretty difficult to manage without creating large lapses in communication.
11 Answers
Josh Colter
Josh Colter
Woven Head of MarketingSeptember 29
Apply agile sprint thinking to launches. You can do this by creating themes just like agile has a sprint (my team is moving to quarterly message themes). These themes encapsulate at a high level the features that the product team is working on.   This approach has a couple of benefits. First, y...Read More
813 Views
4 Answers
Chris Glanzman
Chris Glanzman
ESO Director of Product Marketing & Demand GenerationAugust 10
TLDR: Find what information is missing from the roadmap process and deliver it. I don't think tricks and tactics are a sustainable way to maintain engagement in roadmap planning and prioritization. Your goal as a product marketer should be to add value so that your input is wanted. Create pull f...Read More
245 Views
5 Answers
Jekia Ford
Jekia Ford
isolved Product Marketing ManagerFebruary 21
I was actually looking at the same thing and wondering myself. I've been in product marketing for 4 years. Completely self-taught and winging it. I'm hoping some seasoned PMMs answer this question very soon. Have you looked into Product Marketing Alliance? I haven't done their certificate program...Read More
513 Views
How have your product marketing teams traditionally worked with your demand generation / growth marketing team?
At our company, demand gen is a much bigger function than product marketing so they drive all of the campaigns with our input, but I came from an organization where we lead the campaign strategy a bit more since we had more numbers. Anyone have a good solid process they use with their demand gen team?
14 Answers
Feng Hong
Feng Hong
TikTok Global Product Marketing ManagerJuly 19
Always an interesting question. 1. What's the leadership structure of the marketing team? 2. Is there a director of product marketing 3. and what does the demand gen team expect from the PMM team? To me, those sorts of things dictate the relationship between the two. Also, if a company is...Read More
1774 Views
20 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPSeptember 9
It's hard. Real hard.  Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order.  1. First comes strategy 2. Then comes positioning 3. And finally comes me...Read More
1791 Views
9 Answers
Christy Roach
Christy Roach
AssemblyAI VP of MarketingNovember 18
One of the biggest changes is that I find the relationship with the product team to be different in a product-led growth company. It’s a much closer partnership, focused on more than just launch moments but ongoing work, and shared metrics. When it comes specifically to the sales and marketing f...Read More
2784 Views
5 Answers
Rahul Chhabria
Rahul Chhabria
Sentry VP of MarketingOctober 7
I try to think of our role as Contextual Educators. We’re responsible for providing the best first impression through content and being able to communicate the value of our product well enough to encourage someone to sign up or start a trial. That means testing messaging at scale across multiple ...Read More
1695 Views
17 Answers
Srini Sekaran
Srini Sekaran
Amazon Senior Product ManagerJune 8
Measuring sales success is unique to your organization but you can gauge general effectiveness by understanding the volume of opportunities, conversion rates, and productivity.  Volume of Opportunity Cross-selling, renewals, and upselling are more effective ways of generating revenue than acqu...Read More
1545 Views