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How do you approach messaging for a technical audience vs for a non-technical audience?

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  1. Jeremy Wood
    Jeremy Wood

    Adobe Head of GTM Strategy, APAC & Japan • 2y

    This is a very common circumstance and can be conflated when a companies products bridge both audiences. Think of a consumer product that also has developer tool versions of their software. API's, open source etc. On one hand one core audience group simply wants to know 'will this product do what I need? whereas the other one will need a much more detailed and technical breakdown of a similar question! Similar to another question here, I would always put myself in the place of the intended audie ...Read More

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