Ultimately, the ROI for product marketing is revenue growth. But there are some in-process KPIs that you can set to measure the impact of product marketing. For example:
- Content contribution can be measured with number of MQLs converted to SQLs from digital channels. Also, with increased website traffic within a time frame due to SEO/SEM initiatives.
- Sales enablement contribution can be measured by reduction in the average time it takes to close a deal
- Product launches can be measured by adoption of new features within a time frame
- GTM messaging can be measured with reduction in customer acquisition costs
