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Shabih Syed
Director Product Marketing, Datadog | Formerly MparticleJuly 8

Ultimately, the ROI for product marketing is revenue growth. But there are some in-process KPIs that you can set to measure the impact of product marketing. For example:

  1. Content contribution can be measured with number of MQLs converted to SQLs from digital channels. Also, with increased website traffic within a time frame due to SEO/SEM initiatives.
  2. Sales enablement contribution can be measured by reduction in the average time it takes to close a deal
  3. Product launches can be measured by adoption of new features within a time frame
  4. GTM messaging can be measured with reduction in customer acquisition costs