Twilio Director of Product Marketing • 2y
Best case, I partner with the product team to define the core KPI(s) for a product launch. Often product adoption is the goal of the launch, but sometimes a product is launched with other intentions like decreasing churn or increasing revenue through other product/feature adoption. Depending on the nature of the product, KPIs may include new signups for free trials, paid upgrades, add-on purchases/total value, NPS, or active users of the new product that was launched. I also like to measure KPIs ...Read More
4,246
Views
