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How do you see AI evolving the role of the product marketer? Will product marketers eventually become irrelevant?

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3 Answers
AI and Product Marketing
  1. Nisha Goklaney
    Nisha Goklaney

    HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 8mo

    Your personality and human connections become more important in the AI age, not less. In the age of AI, your personality and what makes you uniquely you becomes even more important. LLMs are ranking content based on original thought and deep expertise, so there's no better time to be human in a sea of AI-generated content. Relationships are another critical element that AI can't replace - the human-to-human connection remains essential. Strategy is still crucial, as is your ability to build rela ...Read More

    489 Views
  2. Ben Rawnsley-Johnson
    Ben Rawnsley-Johnson

    Stripe Head of Product Marketing, APAC • 8mo

    The people component of product marketing is becoming more important, not less, in the age of AI. If AI is helping you speed up and giving you hours back in your day, the question becomes how you're investing those hours to help your company tell its story better and understand customers and products more deeply. This almost always involves spending time with teammates, not sitting in an AI console. While everyone is gaining efficiency from AI, the product marketing function remains essential fo ...Read More

    466 Views
  3. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 8mo

    AI is enabling product marketers to focus more on the core of what makes PMM valuable - understanding what we're building and why. The heart of being a product marketer is deeply understanding what we're building, why we're building it, and ensuring customers and buyers understand that value. With AI handling more routine tasks, I find myself having more time to talk with product managers and process sales team feedback faster. This allows me to deepen my understanding to another critical level. ...Read More

    487 Views

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