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How do you structure your Product Marketing team?

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  1. Mike Polner
    Mike Polner

    Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y

    Great question! I think about this one a lot...First off, it’s important to callout that there is no perfect org structure :)  In general, you have to identify what you’re optimizing towards and what structure will give you the highest chance to get there. When I was at Uber Eats, we always kept a fairly tight PMM to PM relationship, so we mapped PMMs directly to their Product counterparts.  Product is broken down by audience - ie., Consumer, Restaurant, Delivery Person so we have leads within e ...Read More

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