Sharebird
Sign Up / Sign In

How far out is your roadmap planned, and at what level of detail?

Answer
3 Answers
Influencing the Product Roadmap
  1. Priya Patel
    Priya Patel

    Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 7mo

    For startups with fluctuating roadmaps, push for at least a 3-month view, ideally 6 months, by aligning with sales leadership. At Stripe, we have a more mature planning process similar to what Charles described, but I've spent most of my career in startups where roadmaps are constantly in flux. My advice for product marketers in that situation is to push your product counterparts to commit to at least a 3-month roadmap, ideally 6 months. A good strategy is to get your sales leadership bought int ...Read More

    425 Views
  2. Gray Hardell
    Gray Hardell

    Iterable VP Product Marketing & GTM Strategy • 7mo

    Focus on a 6-month roadmap horizon, as longer timeframes aren't realistic in today's rapidly changing technology landscape. If anyone is asking for a solid, committed two-year roadmap, that's not realistic even at the most mature companies in the world. The technology landscape is changing so rapidly that if you built plans based on a two-year horizon, you'd likely end up on the back foot. A 6-month roadmap is what you should focus on most. When thinking about competitive responses and roadmap p ...Read More

    347 Views
  3. Charles Tsang
    Charles Tsang

    BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 7mo

    Our roadmap typically extends about a year out, with confidence levels decreasing the further into the future we look. We do fiscal year planning, and the confidence levels follow a gradient. Features planned within the next 3 months have high confidence (80%+ certainty), and this naturally tapers off as we look further ahead. The ability to remain agile, especially in a world of rapid AI development, depends largely on company culture and size. Larger companies tend to have more rigidity becaus ...Read More

    368 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Sapphire Reels

Atlassian Senior Director of Product Marketing, Sapphire Reels on Product Marketing / Demand Gen Alignment

May 28 @ 10:00AM PT

View Answers
Don Fuss

ServiceNow Director of Product Marketing, Don Fuss on Product Marketing vs Product Management

May 12 @ 10:00AM PT

View Answers
Sarah Khogyani Wolf

Anthropic Startup Marketing Lead, Sarah Khogyani Wolf on Stakeholder Management

April 30 @ 9:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors