How far out is your roadmap planned, and at what level of detail?
3 Answers
Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 6mo
For startups with fluctuating roadmaps, push for at least a 3-month view, ideally 6 months, by aligning with sales leadership.At Stripe, we have a more mature planning pr...
424 Views
Iterable Head of Product Marketing • 6mo
Focus on a 6-month roadmap horizon, as longer timeframes aren't realistic in today's rapidly changing technology landscape.If anyone is asking for a solid, committed two-...
347 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 6mo
Our roadmap typically extends about a year out, with confidence levels decreasing the further into the future we look.We do fiscal year planning, and the confidence level...
368 Views
Related Questions
How far out does a product roadmap typically go, and to what level of detail (by month or quarter) is the commitment by Product?How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?As a product marketer, when and how do you communicate your product roadmap to both active and prospective customers?How far into the future do you believe Product Marketers need visibility into the product roadmap to be effective and why?What is typically the timeline that you’re committing to for influencing the product roadmap for launches versus exploration?Have you found a good framework to communicate your product roadmap to customers?