How have you measured how well your messaging is working? Any recommendations on processes or tools?
5 Answers
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
The best way to measure how well your messaging is working is to track metrics like opportunity stage and trial-to-paid conversion rates, and watch for positive shifts in...
379 Views
Verkada Vice President Product Marketing • 5mo
Listen to sales calls to understand how messaging is being used and how customers are responding to it.We don't track formal win-loss metrics at Verkada, but my team does...
357 Views
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Look at funnel metrics - if your positioning isn't working, you'll see it in lead generation, demo requests, and sales cycle length.If your positioning isn't working, you...
343 Views
Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP • 5mo
Focus on message consistency across the organization as a key indicator of effective positioning.Our number one job is to get message consistency out in the market. It's ...
344 Views
Hightouch Head of Product Marketing • 5mo
Use call monitoring tools to get real-time feedback on messaging adoption rather than waiting for win-loss data.Win-loss analysis is a lagging indicator that comes too la...
343 Views
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