How important is PMM to an organization and which companies "get" that it is incredibly important?
Top Product Marketing Mentors
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Christine Sotelo-Dag
Close Head of Product Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Related Questions
How do you recommend someone with a background in brand strategy/account management break into a PMM role? What learning materials/resources do you recommend for background and ongoing learning? What guidance would you give to those moving from more generalist marketing roles to pmm?How important do you think "passion" for the industry you are working in is within product marketing?What other skills do consumer product marketers need to have that aren't required for b2b product marketers?Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?What is your advice for someone debating between B2B or B2C product marketing?