How important is PMM to an organization and which companies "get" that it is incredibly important?
![AI and Product Marketing](https://sharebird.com/cdn-cgi/image/width=640,quality=75,format=auto/https://storage.googleapis.com/sharebird-production/srya5q05szbnygc4x5x4zrt5abfl?GoogleAccessId=93507864171-compute%40developer.gserviceaccount.com&Expires=2353199933&Signature=f%2F%2FPA5Wm8DVMV%2F23GkMuXN24J3YK2W4U9BP%2FRHplfCbTVVwNuusagEM81qDJfQdi2oLg09YBVS3WdPcxndOWvZHtSTf%2BnMqa6jADzwrcUBIEez6%2BhaKYTYLJtenYN8jPxG2vsjB8RBUtNI%2BRPWUc0CSAfSY9iz0zIEZw2RsUqZd0s2m6tJgmt2kHY7m0a2nrAoo8Ya8R2oCONDIiezBZ%2FhGrc5wJsZ%2B5kua3lhbGkJr1syoHqbjGKV9vl4buwlykyFlzoGk1KRywoRoFSIUD7uTJmt42I2j6Nt5UBeL1W5UYxMziXw1HNX6WoQcIvJYF2sYofxnzlEK80rCUVQ26PQ%3D%3D&response-content-disposition=inline%3B+filename%3D%22event.png%22%3B+filename%2A%3DUTF-8%27%27event.png&response-content-type=image%2Fpng)
Top Product Marketing Mentors
![Christy Roach](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/001/484/thumb/avatar.jpeg?1622658955)
Christy Roach
AssemblyAI VP of Marketing
![Jasmine Jaume](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/275/thumb/avatar.jpeg?1622827267)
Jasmine Jaume
Intercom Director, Product Marketing
![Alina Fu](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/007/729/thumb/avatar.jpeg?1634238904)
Alina Fu
Microsoft Director, Copilot for Microsoft 365
![Jeffrey Vocell](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/566/thumb/JeffreyVocellHeadshot.jpeg?1642123964)
Jeffrey Vocell
Panorama Education Head of Product Marketing
![Mary Sheehan](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/875/thumb/avatar.jpeg?1602100735)
Mary Sheehan
Adobe Head of Lightroom Product Marketing
![Jenna Crane](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/723/thumb/Jenna_Crane_headshot_smaller.png?1666637448)
Jenna Crane
Klaviyo Head of Product Marketing
![Priya Gill](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/999/thumb/avatar.jpeg?1514116570)
Priya Gill
SurveyMonkey Head of Global Marketing
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
Amanda Groves
Enable VP of Product Marketing
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
Amanda Groves
Enable VP of Product Marketing
![Jiong Liu](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/001/237/thumb/avatar.jpeg?1606167066)
Jiong Liu
Wiz Senior Director of Product Marketing
Related Questions
What courses or other education should one pursue when changing from Growth Marketing in the tech industry to Product Marketing for either a tech or non-tech B2C company?What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?How do you recommend someone with a background in brand strategy/account management break into a PMM role? What learning materials/resources do you recommend for background and ongoing learning? What’s your biggest tip for embedding PMM into product teams? What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.