Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 6y
Three words come top of mind for this one: Sales, Enablement and Ops. In a B2B company, you often have 2 (or even more) customers: Sales and Buyers. Sales can be a wealth of information and they are typically highly motivated ($$$$) to get their problems solved and are never short of providing input and feedback to Product Marketing. This can also be challenging to understand what Sales wants versus what actually address Buyer needs. Working with Sales also involves some type Sales enablement fu ...Read More
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