HiredScore Head of Product Marketing • 3y
Great question! The biggest difference is in the sales cycle and buying process, but it really depends on who the audience is. If a B2B SaaS company is targeting SMBs and is product-led, it is much more similar to a B2C product marketing experience. Where I have seen the biggest difference is in the customer size/type. Working with B2B enterprise SaaS requires a completely different skillset to enable a different and more personalized type of sale.
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