Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y
Great question, here are 3 potholes to AVOID when building 1. Not becoming the undisputed expert on your product, market, and audience: Great PMM teams form strong opinions through rigorous research across market, product, and competition Focus on three areas: market/persona understanding, competitive intelligence, and deep product knowledge My favorite research methods: win/loss analysis, paid expert interviews, Gong calls, customer interviews, using competitor’s products, and podcasts 2. Not ...Read More
19,516
Views
