What role does content play in aligning product marketing and demand generation, and how do you ensure consistency across both functions?
Atlassian Senior Director of Product Marketing • Thu
Content is where misalignment gets visible to the people who actually matter: buyers. If PMM is saying one thing in the pitch deck and demand gen is running ads with a di...
882 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Don't create content for content's sake. Content is for closing gaps in your customer journey where your message isn't being communicated effectively. Begin with a narra...
510 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
I've seen Content:Stand as its own teamRoll up under PMM, or Roll up under Demand Gen. But I've never seen either PMM or Demand gen report into Content. Which goes to say...
926 Views
Workyard Director of Product Marketing • 2y
In my experience, content was part of the responsibilities of product marketing. However, in order for it to be successful, you need to have a good relationship with your...
273 Views
Related Questions
What strategies have you found most effective for aligning product marketing efforts with demand generation activities?What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?How do you define the relationship between product marketing and demand generation within your organization?How has your product marketing team traditionally worked with demand generation / growth marketing?How do you anticipate AI can be used in a content mapping exercise?Can you share any lessons learned or best practices for improving the alignment between product marketing and demand generation?