What role does content play in aligning product marketing and demand generation, and how do you ensure consistency across both functions?
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 11mo
Don't create content for content's sake. Content is for closing gaps in your customer journey where your message isn't being communicated effectively. Begin with a narra...
507 Views
I've seen Content:Stand as its own teamRoll up under PMM, or Roll up under Demand Gen. But I've never seen either PMM or Demand gen report into Content. Which goes to say...
925 Views
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Workyard Director of Product Marketing • 1y
In my experience, content was part of the responsibilities of product marketing. However, in order for it to be successful, you need to have a good relationship with your...
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Related Questions
What strategies have you found most effective for aligning product marketing efforts with demand generation activities?Can you share any lessons learned or best practices for improving the alignment between product marketing and demand generation?How do you define the relationship between product marketing and demand generation within your organization?How do you anticipate AI can be used in a content mapping exercise?What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?How has your product marketing team traditionally worked with demand generation / growth marketing?