Product Marketing
Tools & Technologies
Tools & Technologies
Adobe Head of GTM Strategy, APAC & Japan • 7mo
There's so much changing/being released these days to do with AI so first and foremost it's nearly impossible to keep up so my caveat might be I'm sure we're far from doi...
1724 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 18
Great answers here. One thing I'd add that nobody has touched on yet: the tool matters less than the workflow design around it.I work at an enterprise AI company, so I pr...
148 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 2mo
I think about AI as a way for PMMs to show up more consistently for the GTM org, not as a new mandate.At its best, AI helps PMMs:Stay close to real customer and market si...
202 Views
Peregrine Vice President of Product Marketing • 1y
I strongly believe that AI will be a powerful tool to make PMMs better at their job. The PMM role is highly interdisciplinary; you sit at the crossroads of product, sales...
896 Views
Apollo.io fmr Head of Product Marketing | Formerly Zendesk, LiveRamp, Nielsen • Apr 14
Yes, product releases are happening more quickly because of AI, and that’s essentially pushed customer-facing teams into an always-on launch motion. But let’s not forget ...
551 Views
Upcoming AMAs
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • Apr 8
There are actually three questions here. I'll focus mostly on how to weave AI into your existing narrative, before coming back to the others at the end.
1: Start with a ...
464 Views
How does a GenAI enabled platform change your approach to customer segmentation?
In a short time, everything is different. Customer segmentation is a hard problem. Does your previous customer segmentation still work? Did you adapt it? Did you create anything new? Or is it still so early that you're still figuring it out?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
It makes it more fluid for sure -- some things I like to keep in mind. Instead of relying solely on firmographics, we can now incorporate real-time signals, sentiment, an...
1645 Views
Moloco Product Marketing Director • 1mo
One we are beginning to experiment is with an AI Agent called Manus. Check it out: https://manus.im/It is now owned by Meta, but we are able to connect it to our internal...
395 Views
Moloco Product Marketing Director • 1mo
One I am most excited about is Real-Time Competitive & Market IntelligenceAI can make this a continuous, ongoing process. I am hopeful that AI ill be able to continuo...
430 Views
Moloco Product Marketing Director • 1mo
To me, the answer is when AI comes into play when crafting campaigns. I see so much content out there that sounds like it has not been touched by a human - LinkedIn posts...
424 Views
Moloco Product Marketing Director • 1mo
First and foremost, a POV on what should and should NOT be automated is hugely important. What are things that require strategic, human guidance and know-how vs. what are...
426 Views
Moloco Product Marketing Director • 1mo
None of you will probably find this revolutionary but we are huge Claude users on our marketing, insights, etc teams - whether it is to leverage teamwork/groups for share...
423 Views
Peregrine Vice President of Product Marketing • 1y
Quite a bit! I see AI playing a key role across many points in the launch journey, but you can break it down into 3 simple categories:Develop your storyLand itOptimize it...
1237 Views
Iterable Head of Product Marketing • 7mo
I think we can all agree that every tech company is leaning heavy on AI within their messaging, and to a degree they have to - at least right now. I do not believe it wil...
633 Views
How are you using AI for competitive research and battlecard updates?
I’m curious how others are using AI to support competitive research. Keeping battlecards up to date is especially time-consuming — would love to hear what tools or workflows have worked well for your team.
ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax • 2mo
Hello! Here is how I'm using AI for competitive research & updates. I've set up a Skill in Claude to run periodic competitive updates from public information. Eventua...
273 Views
ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 2mo
When product and PMM aren’t aligned, you get launches that technically ship but don’t land. The product might find pockets of success, but it’s fragile. Messaging drifts,...
203 Views
Bloomreach VP, Product Marketing • 2mo
I would try to answer that question by thinking of two categories of work: The first is the work you have always been understaffed for, or rather, cannot scale with human...
423 Views
Peregrine Vice President of Product Marketing • 1y
In the enterprise landscape, it’s not just the LLM models that matter. In fact, I’d argue the underpinning LLM models matter less than two other factors: (1) the product ...
748 Views
Bloomreach VP, Product Marketing • 2mo
By tying it directly to very specific, measurable outcomes that map to real PMM work.One clear example is AI-powered deal analysis. We now analyze 100% of closed deals wh...
397 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 7mo
Some tools are free, some are paid, and new ones seem to pop up every week. For me, it’s been a lot of trial and error. You have to be clear on what you’re trying to acco...
442 Views
Bloomreach VP, Product Marketing • 2mo
Just like any template or planning doc, the right way to think about shared GPTs is in terms of jobs to be done that continuously update with live context. The most succe...
886 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 8mo
AI can be a great side kick when you have a creative block. Here are a few ways I use it:Research: To help spark ideas, I use AI to research hot/trending topics our ICP c...
1153 Views
How are you leveraging AI as a product marketer for your competitive intelligence program?
Interested to know how folks have built out an operational strategy for the collection, analysis, and distribution of competitive intelligence using AI (custom GPTs or LLMs)
Slack Senior Product Marketing Lead, Growth | Formerly LinkedIn, Sounder • 6mo
One way I've used AI for competitive intelligence is to build social listening agents that scrape and analyze trends on Reddit, LinkedIn, and X to inform our marketing st...
243 Views
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y
Dropping in some resources from a previous response!Helpful Tip and ResourcesFollow Andrew Ng on LinkedIn for thought leadership on the techSubscribe to the TLDR newslett...
2100 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 7mo
AI will, and for some folks, already does, make PMM more efficient and effective by quickly finding, synthesizing and summarizing information from various sources we need...
1206 Views
ServiceNow VP, Product Marketing - CRM • 1y
I don't know if the skills change dramatically, and that prob feels counterintuitive. Of course, if you're going for an AI PMM role, you need to know the space in depth. ...
1981 Views
Atlassian Head of Lifecycle Marketing, Portfolio • 2y
For folks who are unfamiliar, here's a short note on some key elements of the Content Playground framework:- The traditional funnel struggles to capture the full buyer's ...
2666 Views
Iterable Head of Product Marketing • 4mo
If they already have something that solves 80% of what you need, you should try to make it work - even if it's not perfect. In vendor negotiations, I've found the more tr...
429 Views
Iterable Head of Product Marketing • 4mo
Here's the answer that no one wants to hear: it's a lot of manual data pulls, parsing through bad CRM data, and being exponentially curious and unbiased in your analysis....
396 Views
Iterable Head of Product Marketing • 4mo
The two best tools I've used are Wynter & SurveyMonkey. Wynter has fast results (typically 12-48 hrs), but it can be expensive, whereas SurveyMonkey is fast, easy to ...
383 Views
Iterable Head of Product Marketing • 4mo
I have used Klue, Clozd, and Crayon - all have their strong suits. Clozd is the best for win/loss (if you have the right consultant - this is huge when selecting a win/lo...
390 Views
Iterable Head of Product Marketing • 4mo
The best AI tools I have used are those I built custom GPTs, Claude artifacts, or gems. I have experimented with many of the AI tools out there, but most still leave me w...
393 Views
What is the best on-demand demo tool for PMMs to use for marketing and sales enablement materials?
I'm evaluating new tools for an on-demand demo builder for use in marketing and sales enablement. There are tons of tools out there that seem easy to use (e.g. operate using a chrome extension). I'd love advice or recommendations on particular tools you've used successfully (or watch out signs as I'm evaluating options)
Iterable Head of Product Marketing • 4mo
My go-to tools for platform tours/sales enablement are Tourial for more demand-gen focused tools, and then I had a great experience with Saleo for more live demoing. Over...
436 Views
Asana Head of Technical Product Marketing • 7mo
I think AI sometimes feels like cheating because it is a shortcut. The real question I ask myself is: am I skipping the right things or the wrong things?
I like to think...
11903 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Invest time in understanding, connecting and stitching data automatically from different systems so you can save time on moving from signal to action.Build dashboards to ...
520 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Slack is my top collaboration tool for coordinating on different workstreams through dedicated channels, canvas and pinned posts and light automations.Other tools I have ...
537 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Here's my stack today:At work: Internal Cisco AI Assistant for brainstorming, copywriting, feedback synthesis, metrics analysis, generating slides, deep research (market,...
509 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
A very common and successful practice is to categorize your launches in tiers. Tier 1 is for strategic launches i.e. major new products or rebrands. You would do a full G...
477 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
Use quarterly planning to move from reactive task management to proactive prioritization. Every quarter, we write down our 3 key priorities and cascade them to initiative...
516 Views
Salesforce Senior Director of Product Marketing • 1y
I invest time to practice demos and presentations with net new content where I haven't yet honed my talk track and narrative. It will require more upfront time but I've f...
3109 Views
Salesforce Senior Director of Product Marketing • 1y
I'm a big fan of thinking about stakeholders side by side with programs and projects. Managing expectations is dependent on strong alignment. I use multiple tools and tec...
4064 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 5mo
I block time first thing in the morning and again before I log off for the day to go through emails. Unread non-promotional emails in my inbox at the end of the day stres...
565 Views
Cyera VP of Corporate & Community Marketing • 5mo
One of the coolest applications I have come across has been Notebook LM by Google. It's been a truly great tool. Not only does it crank out podcasts based on document upl...
456 Views
Cyera VP of Corporate & Community Marketing • 5mo
Honestly the best way - ask Chat this"How do I create and train my own GPT on ChatGPT. What are the best practices that I must consider? Please outline them with a ChatGP...
422 Views
Cyera VP of Corporate & Community Marketing • 5mo
Three things. Prioritize, focus, and learn over time. We are just at the beginning of AI adoption. Avoid that feeling of "i'm falling behind, everyone gets it but me!" We...
431 Views
Cyera VP of Corporate & Community Marketing • 5mo
Yes, definitely! In fact, I wish more people shared the tools they are using. We can all grow and learn together, as a communityHeyGen - this is a GenAI-based video creat...
402 Views
Cyera VP of Corporate & Community Marketing • 5mo
This is one of the most important questions. Personally, I am a big believer of the human in the loop concept. Basically think of the relationship between humans and AI t...
399 Views
Cyera VP of Corporate & Community Marketing • 5mo
At this point ChatGPT is our team's primary AI tool on the Corporate Marketing as well as Product Marketing team. But in areas like Growth Marketing we use tools like Com...
401 Views
Cyera VP of Corporate & Community Marketing • 5mo
I love this question. Honestly, it all starts with being curious. Teach yourself as much as you can about how these tools work. Play around with them. ChatGPT is the easi...
432 Views
Cyera VP of Corporate & Community Marketing • 5mo
Okay this by FAR, the greatest efficiency has come from technical content development.One of the PMMs on my team created his on GPT specifically for blog creation. The wa...
519 Views