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In a perfect scenario where AI agents do all busywork perfectly for you, what is the fundamental, core, human job of a PM that AI can't do? (ie Where should we be focusing our human judement?)

Jeremy Hemsworth

Atlassian Sr. Director of Product Marketing • Thu

I'll answer for PMM, the function I know best.The core human job is deciding which story is true, differentiated, and worth aligning the company around. AI can help with ...

240 Views

What are specific AI skills or tools becoming must-have for PMM?

Jeremy Hemsworth

Atlassian Sr. Director of Product Marketing • Thu

I touched on this earlier, but it's worth spelling out. Start with the frontier models — Claude (Cowork or Code), ChatGPT/Codex, and Gemini are non-negotiable. The must-h...

157 Views

How are you leveraging AI in product marketing?

Irina Nica

SurveyMonkey Senior Product Marketing Manager | Formerly HubSpot • 11mo

Combining ChatGPT, SEO tools, and review websites can help uncover customer insights and bring the voice of the customer into your messaging framework. That’s because on ...

231 Views

How are you adapting your product release and collateral strategy as products evolve more rapidly with AI?

Desiree Motamedi

Salesforce CMO - Next Gen Platform • 1mo

Honestly, I've leaned all the way in. I've built about 15 agents now that handle everything from spinning up new messaging to drafting positioning for new features as the...

2,108 Views

What topics can I upskill in, to stay relevant as a PMM?

Jeremy Hemsworth

Atlassian Sr. Director of Product Marketing • Thu

Three areas.Learn to build agents and workflows — APIs, MCPs, the basics of how systems connect. The PMMs who stay relevant in the AI era will be technical enough to buil...

171 Views

How do you decide which AI capabilities deserve top-of-funnel positioning vs. which are better left as proof points in late-stage sales conversations?

Jeremy Hemsworth

Atlassian Sr. Director of Product Marketing • Thu

Controversial take, and maybe a cynical one: right now, almost every AI capability deserves top-of-funnel billing. I wouldn't hold much back for late-stage.Here's why. AI...

318 Views

How does a GenAI enabled platform change your approach to customer segmentation?

In a short time, everything is different. Customer segmentation is a hard problem. Does your previous customer segmentation still work? Did you adapt it? Did you create anything new? Or is it still so early that you're still figuring it out?

Amanda Groves

Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y

It makes it more fluid for sure -- some things I like to keep in mind. Instead of relying solely on firmographics, we can now incorporate real-time signals, sentiment, an...

1,649 Views

How do you anticipate AI can be used in a content mapping exercise?

Michele Nieberding

Treasure Data Director of Product Marketing • 5mo

At its core, a content-mapping exercise is just asking: Do we have the right content, for the right people, at the right time in their buying journey? When PMM and Demand...

706 Views

Have you been using AI notetakers with specific prompts to analyze sales calls? I'm looking to gather customer insights and identify trends that can inform our product and go-to-market strategy. If you have, I'd love to hear about your process and the tools you're using.

I'm exploring FathomAI for summarizing sales calls (they have some cool templates!), but I'm wondering how to efficiently analyze those summaries for trends and insights. Ideally, I'd like to use AI to review the summaries weekly and highlight key takeaways. Are you using this approach or a similar one? I'm open to other processes for collecting insights from sales calls and would love to hear what's working for you.

Chandra Patel

Salesforce Senior Director of Product Marketing • May 20

I love that you are thinking about this! Using AI to analyze sales calls is a fantastic opportunity and it's an untapped wealth of information. A couple of things. I don'...

1,887 Views

How do you think about messaging AI technology, considering that everything is now AI-powered?

Gray Hardell

Iterable VP Product Marketing & GTM Strategy • 8mo

I think we can all agree that every tech company is leaning heavy on AI within their messaging, and to a degree they have to - at least right now. I do not believe it wil...

641 Views

For established products that are integrating new AI capabilities, what are your best practices for weaving AI into the existing narrative without overwhelming the current user base, and how do you balance educating customers on new features while maintaining simplicity?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13

Neel and Paul both hit on something important: the narrative has to absorb AI, not be replaced by it.The principle I have found most reliable is this: before you introduc...

508 Views

How does AI play into product marketing at companies where AI is not at the core of their strategy?

Neel Patel

Anthropic Enterprise & Solutions Marketing • 1y

I've recently been reading more in Gartner’s Hype Cycle for Emerging Technologies report that last year was all about the “Peak of Inflated Expectations” with the rise of...

1,487 Views

What are the absolute essentials coding/integrations skills a PMM needs to effectively be able to use AI. There are parameters like temperature etc. to set on LLMs. , how crucial is learning those elements and tweaks?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13

The short answer: you don't need to write code to be an effective AI-augmented PMM, but you need to understand the architecture well enough to ask the right questions of ...

382 Views

What are the proven strategies to leverage AI to build an accelerated growth loop?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13

The framing I find most useful here is distinguishing between loops that AI makes faster versus loops that AI makes possible for the first time.The loops AI makes faster:...

370 Views

What usually helps a tech tool become the org-wide default, and what tends to lead you to retire a tool?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13

The tools that go org-wide tend to solve a workflow problem that is already causing friction before the tool shows up. When someone on the team is doing a workaround repe...

362 Views

What are some AI tools you already use?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13

The honest answer is that my stack has iterated a lot over the past 18 months, and a few tools have survived every round of reevaluation.For synthesis work, Claude is my ...

367 Views

What kind of prompts should be automated?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13

The prompts worth automating are the ones with a predictable input structure, a consistent output format, and high repetition. If you have run the same prompt manually mo...

361 Views

Have you created your own GPTs to speed up product launches or standardized processes?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13

Yes, and the ones worth building are different from the ones most people start with.The first GPT I built was for competitive battlecard generation. I fed it a structured...

359 Views

How can AI be effectively utilized in product positioning within marketing strategies?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13

The most underused AI application in product positioning is customer language synthesis, not content generation.Here is what I mean. When we rebuilt Tableau's positioning...

371 Views

What qualifiable improvements and productivity have you seen with AI in your team?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 13

The clearest wins for our team at UiPath have been in synthesis and first-draft speed, and the gains are actually measurable.On the research side, we used to spend 3 to 4...

8,087 Views

How do you differentiate your AI product capabilities when competitors are saying the same thing?

Leher Pathak

OpenAI Head of Product Marketing, API Platform • 1y

This can be tricky in an industry where new products seem to be launching every day. Here's how I think about differentiation:Having strong positioning and use cases. Bui...

10,951 Views

I'm curious to know what your process is today to size the opportunity per product? What data do you leverage? What are the tools that you use?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

Vishal's approach with Deep Research is a smart starting point, and I use it too. What I'd add is the layer underneath it that determines whether your TAM/SAM model is ac...

176 Views

How do you use AI while being creative yourself?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

Morgan's point about AI as a sidekick and Srini's note about using AI to surface biases in your own work are both true from my experience. What I'd add is the mental mode...

154 Views

How can AI support people management and processes without replacing the crucial human elements of that relationship?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

Varun's framework of transactional, developmental, and relational layers is a clean way to think about this. I'd add one more lens from what I've seen managing PMM teams ...

262 Views

What certifications or training can help product marketers stay ahead of the curve with AI?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

Jon's resource list is a solid starting point. I'd add a different framing for how to think about AI development for PMMs specifically.Certifications will not get you to ...

168 Views

What GenAI prompts are good for PMMs?

Alexandra Sasha Blumenfeld

Sentry Director of Product Marketing • 8mo

When thinking about prompts, I’d break it into two parts: what kinds of things you can prompt for and how to prompt effectively. There are lots of general tutorials out t...

1,152 Views

What AI-tools you use to help with market, competition and customer research?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

April's breakdown is exactly right. Let me add a few patterns I've found useful specifically in enterprise software markets where signal volume is high and the stakes on ...

158 Views

What are the top AI tools that make PMM's lives easier and why?

Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

Angela makes a strong point about Asana AI for project visibility across complex launches. My own stack looks different because at enterprise companies the biggest time d...

161 Views

How is AI changing your day-to-day product marketing responsibilities? What can you automate?

Claudia Michon

Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y

Massively. Automation Anywhere is a generative AI-powered platform, so my team and I must constantly read what's happening in the market to keep up. It has to be a range ...

4,990 Views

How can PMMs use AI to help the broader GTM organization?

Dee Johns

Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 4mo

I think about AI as a way for PMMs to show up more consistently for the GTM org, not as a new mandate.At its best, AI helps PMMs:Stay close to real customer and market si...

211 Views

Will AI replace product marketers? Or will it become a powerful tool for PMMs to use?

Anna Startseva

ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax • 1mo

I've spent the last year thinking hard about whether AI will replace PMMs. My short answer based on a year of leveraging AI to product market as hard as I can: AI makes u...

213 Views

Besides Copilot, what other AI driven platform can be used for GTM?

Lindsay (Saran) Gatta

Moloco Product Marketing Director • 3mo

One we are beginning to experiment is with an AI Agent called Manus. Check it out: https://manus.im/It is now owned by Meta, but we are able to connect it to our internal...

398 Views

What areas of product marketing will AI benefit the most in the next few years?

Lindsay (Saran) Gatta

Moloco Product Marketing Director • 3mo

One I am most excited about is Real-Time Competitive & Market IntelligenceAI can make this a continuous, ongoing process. I am hopeful that AI ill be able to continuo...

433 Views

How can we balance AI's automation with the need for a personal human touch in marketing campaigns?

Lindsay (Saran) Gatta

Moloco Product Marketing Director • 3mo

To me, the answer is when AI comes into play when crafting campaigns. I see so much content out there that sounds like it has not been touched by a human - LinkedIn posts...

427 Views

What are the unique superpowers that a product marketer should focus on developing with AI?

Lindsay (Saran) Gatta

Moloco Product Marketing Director • 3mo

First and foremost, a POV on what should and should NOT be automated is hugely important. What are things that require strategic, human guidance and know-how vs. what are...

445 Views

Which AI tools have you found to be the most helpful to you and your teams?

Lindsay (Saran) Gatta

Moloco Product Marketing Director • 3mo

None of you will probably find this revolutionary but we are huge Claude users on our marketing, insights, etc teams - whether it is to leverage teamwork/groups for share...

431 Views

How much AI can you actually use as a product marketer?

Charlotte Evans Will

Peregrine Vice President of Product Marketing • 1y

Quite a bit! I see AI playing a key role across many points in the launch journey, but you can break it down into 3 simple categories:Develop your storyLand itOptimize it...

1,243 Views

How are you using AI for competitive research and battlecard updates?

I’m curious how others are using AI to support competitive research. Keeping battlecards up to date is especially time-consuming — would love to hear what tools or workflows have worked well for your team.

Anna Startseva

ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax • 4mo

Hello! Here is how I'm using AI for competitive research & updates. I've set up a Skill in Claude to run periodic competitive updates from public information. Eventua...

283 Views

If there is weak communication between a Product Developer and and PMM, can the product still thrive?

Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo

When product and PMM aren’t aligned, you get launches that technically ship but don’t land. The product might find pockets of success, but it’s fragile. Messaging drifts,...

204 Views

What is the first agentic workflow you recommend product marketing teams build to save time and free up team bandwidth?

Divya Mulanjur

Bloomreach VP, Product Marketing • 4mo

I would try to answer that question by thinking of two categories of work: The first is the work you have always been understaffed for, or rather, cannot scale with human...

427 Views

Is the user experience as important – when all the marketing out there seems to all be the data models underpinning the AI?

Charlotte Evans Will

Peregrine Vice President of Product Marketing • 1y

In the enterprise landscape, it’s not just the LLM models that matter. In fact, I’d argue the underpinning LLM models matter less than two other factors: (1) the product ...

751 Views

How are you demonstrating your AI fluency to leadership at your org?

Divya Mulanjur

Bloomreach VP, Product Marketing • 4mo

By tying it directly to very specific, measurable outcomes that map to real PMM work.One clear example is AI-powered deal analysis. We now analyze 100% of closed deals wh...

398 Views

What's your one go-to AI tool you'd recommend for PMMS

Divya Mulanjur

Bloomreach VP, Product Marketing • 4mo

I will probably sound like many other PMMs when I say this, but there is no single AI tool I would recommend in isolation.What matters far more is using AI to capture as ...

401 Views

What's the trick to building a solid set-up of GPT's shared across the team to help your PMM work?

Divya Mulanjur

Bloomreach VP, Product Marketing • 4mo

Just like any template or planning doc, the right way to think about shared GPTs is in terms of jobs to be done that continuously update with live context. The most succe...

891 Views

How are you leveraging AI as a product marketer for your competitive intelligence program?

Interested to know how folks have built out an operational strategy for the collection, analysis, and distribution of competitive intelligence using AI (custom GPTs or LLMs)

Charlotte Evans Will

Peregrine Vice President of Product Marketing • 1y

We are using AI for our competitive intelligence program in two ways right now: (1) product intelligence for competitive offeringsRather than manually build and maintain ...

986 Views

How do you foresee AI impacting the PMM role for being more efficient at what we do, realistically speaking to where the tech is currently at? Any examples of how it’s impacted you?

Jon Rooney

Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 8mo

AI will, and for some folks, already does, make PMM more efficient and effective by quickly finding, synthesizing and summarizing information from various sources we need...

1,209 Views

What are the most critical skills for a product marketer in an AI world?

Reshma Iyer

Grow Progress VP Marketing • 1y

AI is great but the truth remains "garbage in, garbage out"-- what you feed the AI is very important therefore the original thinking that forms the foundation will still ...

573 Views

How do you budget for PMM tools, reduce redundancy across GTM teams, and approach vendor negotiations?

Gray Hardell

Iterable VP Product Marketing & GTM Strategy • 5mo

If they already have something that solves 80% of what you need, you should try to make it work - even if it's not perfect. In vendor negotiations, I've found the more tr...

432 Views

How do you combine intent data, ABM, and review platforms to refine ICP, segmentation, and messaging?

Gray Hardell

Iterable VP Product Marketing & GTM Strategy • 5mo

Here's the answer that no one wants to hear: it's a lot of manual data pulls, parsing through bad CRM data, and being exponentially curious and unbiased in your analysis....

399 Views

How do you run messaging and positioning tests (A/B, concept, copy testing) and connect results to pipeline or conversion metrics?

Gray Hardell

Iterable VP Product Marketing & GTM Strategy • 5mo

The two best tools I've used are Wynter & SurveyMonkey. Wynter has fast results (typically 12-48 hrs), but it can be expensive, whereas SurveyMonkey is fast, easy to ...

385 Views