How do you get your c-suite to care about product marketing? What are their high priority problems that we uniquely solve?
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Product Marketers often get pulled in several directions and everything feels urgent. How do we work with our CMO and Exec team to help narrow down what we focus on?Who do you align yourself with to gain momentum in the leadership organization?Can you compare and contrast techniques and mental frames for influencing internal c-suite people vs. external allies for ecosystem development? (... and vs. major accounts and/or major donors?) Are these all similar enough? Any significant differences? Thank you!How do you influence the c-suite to get more resources? Can you compare and contrast techniques and mental frames for influencing internal c-suite people vs. external allies for ecosystem development? (... and vs. major accounts and/or major donors?) Are these all similar enough? Any significant differences? Thank you!Why do product marketing jobs have high turnover?