How do you get your c-suite to care about product marketing? What are their high priority problems that we uniquely solve?
3 Answers
Adobe Head of GTM Strategy, APAC & Japan • 1y
Great question. I think ultimately it comes down to ensuring they understand the role AND value that product marketing offers. I've found a lot of the lack of interest or...
2115 Views
The way to get any leadership team to care about what we do is to bring something of value to the table. Know what your biggest company priorities are (because that will ...
952 Views
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Sat
Jeremy and Sarah have the right framing: align PMM to the C-suite's actual priorities, not to a generic PMM value proposition. I want to add the specific mechanisms that ...
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