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How do you get your c-suite to care about product marketing? What are their high priority problems that we uniquely solve?

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3 Answers
Influencing the C-Suite
  1. Jeremy Wood
    Jeremy Wood

    Adobe Head of GTM Strategy, APAC & Japan • 1y

    Great question. I think ultimately it comes down to ensuring they understand the role AND value that product marketing offers. I've found a lot of the lack of interest or engagement has come from a misunderstanding of the function or not appreciating explicitly the value that product marketing brings to a business. Once this has been clarified (i.e messaging, value props, competitive differentiators, launch success, enablement, customer engagement, evangelism and so on) I have found that they qu ...Read More

    2,118 Views
  2. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 1y

    The way to get any leadership team to care about what we do is to bring something of value to the table. Know what your biggest company priorities are (because that will vary from company to company), and then find a way to contribute to solving that problem. For example, many start-ups struggle with product-market-fit or positioning or defining a niche/category or segmentation - all of those are very strategic parts of PMM and of your company's GTM strategy - critical things any executive team ...Read More

    955 Views
  3. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    Jeremy and Sarah have the right framing: align PMM to the C-suite's actual priorities, not to a generic PMM value proposition. I want to add the specific mechanisms that have worked for me across companies where PMM started with low executive visibility. The fastest path I've found: own the narrative in the rooms where deals are won or lost. In enterprise, C-suite executives attend late-stage deals, board presentations, and analyst briefings. If PMM is producing the story that executives deliver ...Read More

    172 Views

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