What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?

Product Marketing over-indexes on the qualitative elements of marketing, while Demand Gen over-indexes on the quantitative side... when, to truly do marketing effectively...

Oh gosh, I think generally the "handoff" point has bene one of the biggest challenges - what PMM owns vs. not. For example, while we focus on messaging and positioning, w...