What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?

My PoV is that most of the barriers stem from misalignment in one of three places: language, fluency, or operationalization. And each one creates a different problem down...

Oh gosh, I think generally the "handoff" point has bene one of the biggest challenges - what PMM owns vs. not. For example, while we focus on messaging and positioning, w...

Product Marketing over-indexes on the qualitative elements of marketing, while Demand Gen over-indexes on the quantitative side... when, to truly do marketing effectively...