What is the best approach to influencing C-suite executives in a business strategy decision?
As Product Marketers, our primary role is to act as ambassadors and influence other departments with customer and market insights. I wonder how this dynamic changes when the PMM is a VP and the ‘other departments’ are the C-suite. I’m curious about how deep and challenging these conversations might be.
2 Answers
Adobe Head of GTM Strategy, APAC & Japan • 1y
I've definitely been in this exact situation where my key stakeholders were the C-suite (my boss was the CMO for starters!) I don't think much has to change to what you'v...
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To influence C-suite executives in a business strategy decision, focus on aligning your goals with theirs. Understand their priorities and show how your ideas support com...
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