What is the best approach to influencing C-suite executives in a business strategy decision?
As Product Marketers, our primary role is to act as ambassadors and influence other departments with customer and market insights. I wonder how this dynamic changes when the PMM is a VP and the ‘other departments’ are the C-suite. I’m curious about how deep and challenging these conversations might be.
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Product Marketers often get pulled in several directions and everything feels urgent. How do we work with our CMO and Exec team to help narrow down what we focus on?What do product marketers get wrong when trying to influence the C-Suite?How do product marketing key stakeholders from other departments change as your company grows? What are the top 3 things that will provide value to C-Suites as a product marketer?How is your Product Marketing team structured?How do you influence the c-suite to get more resources?