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What skills do you think makes someone a more effective inbound product marketer vs outbound product marketer?

Stephanie Kelman
Shopify Senior Product Marketing Lead1y
The main difference between inbound and outbound PMM work is that inbound marketing pulls customers in through value and education. Outbound marketing pushes messages out...
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1372 Views
Sean Lauer
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev10mo
With inbound PMM being focused on the market and the product, research skills are critical, not just the ability to gather information but also the ability to surface ins...
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435 Views
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