What skills do you think makes someone a more effective inbound product marketer vs outbound product marketer?

The main difference between inbound and outbound PMM work is that inbound marketing pulls customers in through value and education. Outbound marketing pushes messages out to drive immediate action.

Inbound marketing can also be described as conducting customer and market research in order to inform product and marketing strategies. While outbound marketing is your traditional marketing and GTM campaigns.

Here's a quick breakdown of skills for inbound v. outbound PMM work:

Inbound PMM Skills:

• Strong content creation/writing skills

• SEO and analytics expertise

• Deep customer psychology understanding

• Focus on attracting and nurturing

Outbound PMM Skills:

• Strong presentation and sales enablement skills

• Campaign and project management

• Lead generation and paid channel expertise

• Strong writing skills that focus on converting