Roadmap Planning
1 Answer

Jacqueline Porter
GitLab Director of Product Management • May 18
Both product lifecycles require a strong long-term vision in order to effectively motivate the team and attract users. Without a strong vision, the 0 to 1 product would not be able to focus on goals/exit criteria for launch while the mature product would get stuck in a routine problem-solving app......Read More
393 Views
2 Answers

Brandon Green
Buffer Staff Product Manager • August 17
I deal with this a fair emount in my current role - Delivery at ezCater to some degree touches all possible users of our multi-sided marketplace (customers, supply & fulfillment partners, internal staff), and each of those major user buckets contains multiple segments. Here are some things I've ......Read More
444 Views
3 Answers

Marvin Green
Splunk Director, Product Management • September 14
Thanks for the question! You, my friend, are in a coveted position. I would encourage you to shift your mindset and look at it as an opportunity to influence and educate your leadership team on what you know about your customers and create a vision and strategy for your product to share with them......Read More
803 Views
4 Answers

Krishna Panicker
Airbase VP Product • March 9
Without full context, I will assume you are not a start up but rather a profitable business with growing revenue. When considering whether to build, buy or partner (BBP), work with your team to put together a set of principles that are informed by your : * vision and strategy * differentiated......Read More
345 Views
7 Answers

Marion Nammack
Braze Director of Product Management • February 9
Good framing is essential for effective prioritization, especially in cases where departments have different perspectives on what to prioritize. In many companies, including my own, the sales team is an important stakeholder in the product roadmap. When working with other departments or teams, y......Read More
2424 Views
7 Answers

Krishna Panicker
Airbase VP Product • March 9
The answer lies in the breakdown of how the organisation intends to hit it's goals. See this answer for context - https://sharebird.com/h/product-management/q/how-do-you-handle-exec-input-in-the-roadmap-and-convey-a-point-of-view-while-also-accommodating-1 To take an extreme example, if 70% of ......Read More
383 Views
7 Answers

Marion Nammack
Braze Director of Product Management • February 9
Let’s say that a product team and an executive team are aligned on the goal of improving customer satisfaction with the product (measured by a CSAT survey). The product team will then do research and perform experiments to validate the best way to impact customer satisfaction. Including executive......Read More
1230 Views
7 Answers

Krishna Panicker
Airbase VP Product • March 8
Let's align on terminology first. https://medium.com/productfolio/release-plan-vs-launch-plan-774526d2817b The PMs lead on the Product Roadmap, but the PMMs lead on the GTM / Launch Plan. We package up our features that we want to launch into 3 -4 sizes (small , medium , large launch). Each laun......Read More
270 Views
7 Answers

Marion Nammack
Braze Director of Product Management • February 9
The level of detail that people on other teams need depends on what they are using the roadmap for. Our roadmap planning tool enables us to create multiple views of the roadmap - we tailor each view to the use cases of the consumers. For example, we have the following views: * A view for our qu......Read More
2546 Views
2 Answers

Brandon Green
Buffer Staff Product Manager • August 17
A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for your business. Within those are assumptions, risks, opportunities, etc. that are worth digging into and questioning, and from ......Read More
604 Views