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Roadmap Planning

How does the importance of a product vision change from 0-1 products to a growing product to a very mature product?

1 Answer

Jacqueline Porter

GitLab Director of Product Management • May 18

Both product lifecycles require a strong long-term vision in order to effectively motivate the team and attract users. Without a strong vision, the 0 to 1 product would not be able to focus on goals/exit criteria for launch while the mature product would get stuck in a routine problem-solving app......Read More

393 Views

It’s impossible to get our exec team to focus on one segment. How do I balance prioritizing my roadmap while building for different segments?

2 Answers

Brandon Green

Buffer Staff Product Manager • August 17

I deal with this a fair emount in my current role - Delivery at ezCater to some degree touches all possible users of our multi-sided marketplace (customers, supply & fulfillment partners, internal staff), and each of those major user buckets contains multiple segments. Here are some things I've ......Read More

444 Views

How do you manage a roadmap when company leadership cannot or will not provide guidance? (e.g. the C-team is all newly hired and don't know enough about the product or customers)

3 Answers

Marvin Green

Splunk Director, Product Management • September 14

Thanks for the question! You, my friend, are in a coveted position. I would encourage you to shift your mindset and look at it as an opportunity to influence and educate your leadership team on what you know about your customers and create a vision and strategy for your product to share with them......Read More

803 Views

What framework should I use to prioritize either dedicating engineering resources to build out product functionality or just using a 3rd party service?

4 Answers

Krishna Panicker

Airbase VP Product • March 9

Without full context, I will assume you are not a start up but rather a profitable business with growing revenue. When considering whether to build, buy or partner (BBP), work with your team to put together a set of principles that are informed by your : * vision and strategy * differentiated......Read More

345 Views

How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?

7 Answers

Marion Nammack

Braze Director of Product Management • February 9

Good framing is essential for effective prioritization, especially in cases where departments have different perspectives on what to prioritize. In many companies, including my own, the sales team is an important stakeholder in the product roadmap. When working with other departments or teams, y......Read More

2424 Views

How do you determine how much of your roadmap should be focused on existing customers vs prospects?

7 Answers

Krishna Panicker

Airbase VP Product • March 9

The answer lies in the breakdown of how the organisation intends to hit it's goals. See this answer for context - https://sharebird.com/h/product-management/q/how-do-you-handle-exec-input-in-the-roadmap-and-convey-a-point-of-view-while-also-accommodating-1 To take an extreme example, if 70% of ......Read More

383 Views

How do you handle exec input in the roadmap, and convey a point of view while also accommodating?

7 Answers

Marion Nammack

Braze Director of Product Management • February 9

Let’s say that a product team and an executive team are aligned on the goal of improving customer satisfaction with the product (measured by a CSAT survey). The product team will then do research and perform experiments to validate the best way to impact customer satisfaction. Including executive......Read More

1230 Views

How does your product team usually work with your product marketing team with building the roadmap?

7 Answers

Krishna Panicker

Airbase VP Product • March 8

Let's align on terminology first. https://medium.com/productfolio/release-plan-vs-launch-plan-774526d2817b The PMs lead on the Product Roadmap, but the PMMs lead on the GTM / Launch Plan. We package up our features that we want to launch into 3 -4 sizes (small , medium , large launch). Each laun......Read More

270 Views

How do you think about communicating your roadmap to other teams? What level of detail do people need?

7 Answers

Marion Nammack

Braze Director of Product Management • February 9

The level of detail that people on other teams need depends on what they are using the roadmap for. Our roadmap planning tool enables us to create multiple views of the roadmap - we tailor each view to the use cases of the consumers. For example, we have the following views: * A view for our qu......Read More

2546 Views

It seems like a PM role is stretched in multiple directions - business goals, engineering, customer satisfaction etc. How do you determine what's more important to focus on?

2 Answers

Brandon Green

Buffer Staff Product Manager • August 17

A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for your business. Within those are assumptions, risks, opportunities, etc. that are worth digging into and questioning, and from ......Read More

604 Views