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Roadmap Planning
9 Answers

Brandon Green
Buffer Staff Product Manager • August 17
I've had to manage a couple different pivots like in my product career. What's worked best in terms of communicating is the following: * Making clear the "why" behind the pivot, and the risk associated with not pivoting * Stating clearly the underlying first principles or vision for the piv......Read More
404 Views
11 Answers

Aleks Bass
Typeform Vice President Product Management • June 16
There are several stakeholders that have input into our roadmap, a few main partners and collaborators are listed below: * Other Product & Design Teams * Sales/CS teams * Marketing & Growth * Research * And more… Most cross-functional partners just want to be heard and want to understa......Read More
643 Views
15 Answers

Krishna Panicker
Airbase VP Product • March 9
A public roadmap can serve as a tool to attract potential customers and increase the retention of existing customers by demonstrating that you are continually investing in the product and addressing their queries and concerns. There are Pros and Cons to having a public roadmap, and IMO the Pros ......Read More
361 Views
Move Items on Roadmap: What are your suggestions for product leads when they need to efficiently explain that an item on the roadmap needs to move because some other item has become more important?
We are required to write long docs and spend hours on creating decks for leadership which is not the best use of time
1 Answer

Derek Ferguson
GitLab Group Manager, Product • November 30
Moving items in priority on the roadmap is going to happen. This is especially true if you are required to have a long-term roadmap. However, even with short-term roadmaps, it will happen. While I don't know the exact reasons why your company requires you to write long docs and create decks to ex......Read More
187 Views
What are the best practices for introducing roadmapping as a product management practice in a transforming organization that is new to product practices and mindset, and how can you ensure that different teams stay consistent with the formats or frameworks used, while still allowing for flexibility and innovation?
In context of an organization undergoing business transformation, managing exiting products and product portfolios with a product approach rather than project based approach.
1 Answer

Derek Ferguson
GitLab Group Manager, Product • November 30
I think that the answer to this is: it depends. The specifics of how you go about introducing roadmapping, promote a product-based mindset, and establishing a consistent strategy for educating teams on product practices is going to depend on your organization, your industry, your leadership, and ......Read More
175 Views
11 Answers

Marvin Green
Splunk Director, Product Management • September 14
Thanks for the question! You, my friend, are in a coveted position. I would encourage you to shift your mindset and look at it as an opportunity to influence and educate your leadership team on what you know about your customers and create a vision and strategy for your product to share with them......Read More
1388 Views
7 Answers

Brandon Green
Buffer Staff Product Manager • August 17
I deal with this a fair emount in my current role - Delivery at ezCater to some degree touches all possible users of our multi-sided marketplace (customers, supply & fulfillment partners, internal staff), and each of those major user buckets contains multiple segments. Here are some things I've ......Read More
503 Views
13 Answers

Marion Nammack
Braze Director of Product Management • February 9
The level of detail that people on other teams need depends on what they are using the roadmap for. Our roadmap planning tool enables us to create multiple views of the roadmap - we tailor each view to the use cases of the consumers. For example, we have the following views: * A view for our qu......Read More
5541 Views
9 Answers

Marion Nammack
Braze Director of Product Management • February 9
Let’s say that a product team and an executive team are aligned on the goal of improving customer satisfaction with the product (measured by a CSAT survey). The product team will then do research and perform experiments to validate the best way to impact customer satisfaction. Including executive......Read More
3201 Views
13 Answers

Marion Nammack
Braze Director of Product Management • February 9
Good framing is essential for effective prioritization, especially in cases where departments have different perspectives on what to prioritize. In many companies, including my own, the sales team is an important stakeholder in the product roadmap. When working with other departments or teams, y......Read More
4479 Views