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Roadmap Planning

We’re pivoting our product, and it’s difficult to plan the roadmap too far out. How do we reset expectations on what product communicates?

9 Answers

Brandon Green

Buffer Staff Product Manager • August 17

I've had to manage a couple different pivots like in my product career. What's worked best in terms of communicating is the following: * Making clear the "why" behind the pivot, and the risk associated with not pivoting * Stating clearly the underlying first principles or vision for the piv......Read More

404 Views

Which stakeholders have input into your roadmap, and how to balance giving them influence vs control?

11 Answers

Aleks Bass

Typeform Vice President Product Management • June 16

There are several stakeholders that have input into our roadmap, a few main partners and collaborators are listed below: * Other Product & Design Teams * Sales/CS teams * Marketing & Growth * Research * And more… Most cross-functional partners just want to be heard and want to understa......Read More

643 Views

When does it make sense to make your roadmap publically available, and what do you include (vs your internal roadmap)

15 Answers

Krishna Panicker

Airbase VP Product • March 9

A public roadmap can serve as a tool to attract potential customers and increase the retention of existing customers by demonstrating that you are continually investing in the product and addressing their queries and concerns. There are Pros and Cons to having a public roadmap, and IMO the Pros ......Read More

361 Views

Move Items on Roadmap: What are your suggestions for product leads when they need to efficiently explain that an item on the roadmap needs to move because some other item has become more important?

We are required to write long docs and spend hours on creating decks for leadership which is not the best use of time

1 Answer

Derek Ferguson

GitLab Group Manager, Product • November 30

Moving items in priority on the roadmap is going to happen. This is especially true if you are required to have a long-term roadmap. However, even with short-term roadmaps, it will happen. While I don't know the exact reasons why your company requires you to write long docs and create decks to ex......Read More

187 Views

What are the best practices for introducing roadmapping as a product management practice in a transforming organization that is new to product practices and mindset, and how can you ensure that different teams stay consistent with the formats or frameworks used, while still allowing for flexibility and innovation?

In context of an organization undergoing business transformation, managing exiting products and product portfolios with a product approach rather than project based approach.

1 Answer

Derek Ferguson

GitLab Group Manager, Product • November 30

I think that the answer to this is: it depends. The specifics of how you go about introducing roadmapping, promote a product-based mindset, and establishing a consistent strategy for educating teams on product practices is going to depend on your organization, your industry, your leadership, and ......Read More

175 Views

How do you manage a roadmap when company leadership cannot or will not provide guidance? (e.g. the C-team is all newly hired and don't know enough about the product or customers)

11 Answers

Marvin Green

Splunk Director, Product Management • September 14

Thanks for the question! You, my friend, are in a coveted position. I would encourage you to shift your mindset and look at it as an opportunity to influence and educate your leadership team on what you know about your customers and create a vision and strategy for your product to share with them......Read More

1388 Views

It’s impossible to get our exec team to focus on one segment. How do I balance prioritizing my roadmap while building for different segments?

7 Answers

Brandon Green

Buffer Staff Product Manager • August 17

I deal with this a fair emount in my current role - Delivery at ezCater to some degree touches all possible users of our multi-sided marketplace (customers, supply & fulfillment partners, internal staff), and each of those major user buckets contains multiple segments. Here are some things I've ......Read More

503 Views

How do you think about communicating your roadmap to other teams? What level of detail do people need?

13 Answers

Marion Nammack

Braze Director of Product Management • February 9

The level of detail that people on other teams need depends on what they are using the roadmap for. Our roadmap planning tool enables us to create multiple views of the roadmap - we tailor each view to the use cases of the consumers. For example, we have the following views: * A view for our qu......Read More

5541 Views

How do you handle exec input in the roadmap, and convey a point of view while also accommodating?

9 Answers

Marion Nammack

Braze Director of Product Management • February 9

Let’s say that a product team and an executive team are aligned on the goal of improving customer satisfaction with the product (measured by a CSAT survey). The product team will then do research and perform experiments to validate the best way to impact customer satisfaction. Including executive......Read More

3201 Views

How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?

13 Answers

Marion Nammack

Braze Director of Product Management • February 9

Good framing is essential for effective prioritization, especially in cases where departments have different perspectives on what to prioritize. In many companies, including my own, the sales team is an important stakeholder in the product roadmap. When working with other departments or teams, y......Read More

4479 Views

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