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Enterprise Product Marketing
This makes launches pretty difficult to manage without creating large lapses in communication.
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?
What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?
How do you think about the differences between "enterprise" product marketing and SMB or mid-market?
What do you look for while hiring a junior PMM candidate, especially someone who might not have had a prior PMM experience? What assignments would you typically ask as part of recruitment?