What tips/suggestions do you have for someone who wants to break into product marketing?
1 Answer
Like any good first meeting, ask yourself some discovery questions:
- What do I enjoy doing the most at work?
- Why do I want to get into product marketing?
- What products do I think are marketed well? Why?
- What products can be marketed better? How would I market it differently?
- Did I enjoy thinking about these discovery questions? If so, try to break into PMM!
1482 Views
Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path
April 30 @ 10:00AM PST
Google Product Marketing Lead, Varun Krovvidi on Developing your Product Marketing Career
February 15 @ 10:00AM PST
Postscript Vice President Of Product Marketing, Sam Melnick on Developing your Product Marketing Career
February 14 @ 10:00AM PST
Top Product Marketing Mentors
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Amanda Groves
Crossbeam Senior Director Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
What do you look for when promoting a Product Marketer from individual contributor to people manager? What's the most important piece of advice you'd have for an undergrad student who wants to land an entry-level PMM job, despite the fact that a bulk of PMM jobs require an MBA? How can I improve my interviewing skills for a product marketing role? If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?What advice do you have for marketing professionals who want to break into working as PMM in the SaaS industry but without any prior SaaS experience? What skills should we improve? Thank you! What are some of your favorite/most recommended product marketing certifications or courses and why?