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Product Marketing

What tips/suggestions do you have for someone who wants to break into product marketing?

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All related (33)

Head of Marketing for Viva Goals and Learning (Director) at Microsoft • January 25

Like any good first meeting, ask yourself some discovery questions:

What do I enjoy doing the most at work?
Why do I want to get into product marketing?
What products do I think are marketed well? Why?
What products can be marketed better? How would I market it differently?
Did I enjoy thinking about these discovery questions? If so, try to break into PMM!

Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?

How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?

What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."

What metrics do you use to justify a pay raise?

What would you say are the top 3 - 5 areas a Product Marketing Manager should always be focused on that can make the biggest impact at a growing start-up?

What are the most important skills (both tactical and intangible) that are must-have for product marketers?