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Brianne Shally
Head of Product Marketing, NextdoorJanuary 14
  • Be a Product Marketer: Understand the marketplace, trends, and competitors.
  • Use the product: Use the product, sign up for emails, check out their SEO and social presence, and interview current users to form a point of view on the product and opportunities (e.g. opportunities in the onboarding process, use cases, etc.). For an interview with a company, I interviewed a handful of their customers to understand use cases, pain points, and their target audience. From these insights, I developed recommendations and brought an informed point of view to the interview. Also, I demonstrated I was interested in the customer, the product, and willing to roll up my sleeves to get insights.      
  • Bonus Points: Conduct an analysis (competitor, messaging, segments, etc.) to provide value and demonstrate your skills, and show your interest.