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Industry Product Marketing

Industry Product Marketing

How do you handle the tradeoff between addressing many needs for one vertical vs. addressing 1-2 needs for multiple verticals?
We are a B2B company with a horizontal platform considering vertical expansion, and trying to decide which new verticals to enter.
4 Answers
In practice, how does industry marketing and solutions marketing look different from product marketing? Doesn't product marketing have to message to industries and solutions already?
4 Answers
What are key certifications or courses to become a product marketing manager?
I'm a digital marketing specialist looking to transition to product marketing
8 Answers
How do I measure sales enablement success?
21 Answers
How do you approach multi-channel marketing when it comes to rolling out a product launch? and any advice on positioning globally?
1 Answer
How do you distill the 'WHY' of your brand down into your product value propositions? Any frameworks or exercises to support this process across different market segments?
4 Answers
How do you use market research to inform priority verticals to go after in your go to market efforts?
13 Answers
I'm curious about the experience of others, which group has been harder to work with––Product or Sales? And why and how y'all work through issues?
5 Answers
How do you as a product marketer create brand messaging that appeals to three highly distinct segments?
My company’s product (we’re a marketplace) serves three distinct segments with very different motivations. I’m struggling to create brand messaging that speaks to all three. Any advice on how to approach? Or is this a matter of needing to choose one segment to focus on?
6 Answers
What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research.
5 Answers
What is the best way to segment your market?
8 Answers
What is vertical product marketing?
2 Answers
what skills and abilities are required to be head of industries marketing? how do candidates set themselves apart during an interview?
4 Answers
How do you set revenue targets for your industry that you're focused on when the sales team's quota isn't tied to your industry?
8 Answers
Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?
2 Answers
What are the key metrics you use to measure the success of your industry marketing program?
6 Answers
What does an industry product marketing manager need to be exceptional at compared to product marketing manager?
7 Answers
How does your team establish and standardize researching audience/segment needs and how do you then leverage your findings systematically to influence the product roadmap?
9 Answers
What’s a successful GTM look like for you? Who do you involve & how do you influence to get the best ROI?
1 Answer
Who are the critical partners/stakeholders in the organization for industry PMM?
1 Answer
How open would your company be to hire someone with category management experience for a PMM role? Lets say the person has worked on product development, GTM, sales enablement and campaigns for their category?
4 Answers
At what stage of a company should a product marketing team think about resourcing an industry-first approach?
5 Answers
How do your industry PMMs collaborate with product- or sales segment-focused PMMs?
I'm the first product marketer focused on GTM strategy for our platform to a specific industry when the rest of the team owns specific product(s) and/or sales segment.
1 Answer
Which product marketing responsibilities should be centralized, and what should industry product marketers own?
6 Answers
Have you come across good resources for thought leadership content related to industry product marketing? If so which would you recommend?
4 Answers
When or why should a product marketing function carve out an industry marketing role vs just have traditional product marketing run this?
3 Answers
How is the customer journey changing? What tactics do I need to address these changes?
1 Answer
How can I get into product marketing from my current technical sales/enablement role?
I'm a product specialist at Meltwater and I'm looking to move into product marketing but would prefer to look externally. I currently support the sales team by setting up and demoing customized environments to prospects, sparring use cases, and doing some enablement work. I've been doing some small projects with both the product marketing team and the broader marketing team - most recently a competitive VS style landing page and vertical-specific landing page copy. For a side project, I'm in the midst of starting a podcast for aspiring marketers where I interview people from different disciplines so students and others looking to get into the field can see what best aligns with their interests. Is there anything else I should be doing? Am I looking two steps ahead and I need to get more experience first? Feel like I wouldn't even get an interview if I applied to a PMM job in the tech space.
5 Answers
What do you find most challenging about launching a new product that is also your company's first product?
5 Answers
How do you define your ICP attributes when serving multiple markets, segments, varying levels of price sensitivity where typically the buyer profile is the same?
4 Answers
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