11 Answers
55,953 Views
Kavya Nath
Meta Product Marketing, Reality Labs • March 24
This is a great question and something I’ve also used when interviewing candidates. I completely see how it can be daunting and spans varying levels of expectations. Personally, the thing I try to emphasize as part of this task is that I’m not looking for a perfect deck or designed project plan. ......Read More
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Sharadhi (Gadagkar) Patel
Hopin Director, Product and Solutions Marketing • June 1
One of the best pieces of advice I got before joining Hopin, was to take the necessary time I needed to be a "sponge" and let things soak in, before going straight into "solve-mode". Of course, that's easier said than done :) When joining any startup as the first product marketer, you'll be g......Read More
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Ryan Goldman
Moloco Global VP Marketing • May 5
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketing" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about busi......Read More
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19,867 Views
Dana Barrett
Tremendous VP of Marketing • October 15
I look for a couple of things: 1. Can they proactively identify and solve problems? 2. Are they coachable? Do they have a growth mindset? 3. Are they able to drive cross functional alignment, with peers and senior stakeholders? 4. Are they acting as a mentor and coach to others on the ......Read More
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Jasmine Jaume
Intercom Director, Product Marketing • October 26
I don't have a set framework as such, but this is the approach I'd take: * Meet with stakeholders across the business to understand what's working, where the gaps are that PMM might be able to fill, and ask what they think is the highest priority. Ask lots of questions to understand what ......Read More
1727 Views
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Ben Rawnsley-Johnson
Atlassian Head of Product Marketing • July 26
Too often I see folks trying to assemble the broadest ICP possible. The logic is that by inflating my TAM/SAM/SOM to the biggest number possible, I am increasing my odds of success. Don't get me wrong, I LOVE big markets. I want markets big enough, that even if we f*ck it up, we can still be suc......Read More
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20,986 Views
Alex Wagner Lavian
Spotify Global Head of Product Marketing, Spotify for Artists • November 22
When building a tiered product it's important to define the goals of the entire package and each tier. Once you set goals, you'll want to segment your target audience by tier to map benefits to each level. Each tier should have clear benefits and ideally one “hero benefit” to serve as the hook to......Read More
1880 Views
9 Answers
17,105 Views
That's an interesting question. I see the PMM role as the GTM strategy which includes a success launch. And I see PMMs as the owner of product messaging. Not sure I can help here. Now if you're looking to move beyond those tasks and elevate your role then that's different question with a diffe......Read More
7259 Views
3 Answers
5,502 Views
Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • December 9
I think more than anything, the things we got right were the fundamentals: * Product need: We were launching a product that truly solved customers’ needs. We were crystal clear in our product spec about who we were solving for and what problems we were focused on. We validated that and go......Read More
784 Views
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4,646 Views
Madeline Ng
Google Head of Marketing, Google Maps Platform • December 21
Your best play is to show up with an insight backed by data. I think many product marketers over-index on the product and not the market and you have an opportunity to bring market insight into the organization. Being new is actually an advantage because you won't be skewed by the history of the ......Read More
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