7 Answers
50,163 Views
Nisha Goklaney
Nisha Goklaney
HubSpot Senior Director of Product MarketingNovember 9
I have used several different messaging frameworks, but one that we are leveraging quite a lot these days is the Jobs to be done framework, accompanied by durable, evergreen messages that are centered around our key customer personas and their pain points. In this framework you start by:  1. Fi......Read More
34471 Views
15 Answers
77,765 Views
Quinn Hubbard
Quinn Hubbard
Matterport Director of Product MarketingMay 3
As much as I would love to share a one-size-fits-all KPIs, I’ve found that no two launches are the same. Even if you’re launching a product again in a new market, you’ve probably learned something from the first launch that will lead you to optimize your approach the next time. Instead, I break i......Read More
23030 Views
6 Answers
49,831 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingNovember 4
I actually tend to take bits and pieces from different ones that I've used in the past to create my go-to. Whatever framework you use should help you get to a focused opinion on the tagline, elevator pitch, and 3 benefit pillars. This means it should capture who is this for (primary personas) and......Read More
10709 Views
7 Answers
26,505 Views
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing LeaderMay 4
First of all, you're not alone! I've definitely fumbled my way through several interviews. Rather than offering really general advice, I'd like to get specific. When I think about interviews, I think of two ways you can impress a hiring manager: 1. Substance - You show that you're qualified for......Read More
1952 Views
4 Answers
19,867 Views
Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
An A+ product launch example to me includes the following characteristics or elements: What stage of the product launch the candidate was involved in.  1. Clear delineation between the PMM and PM’s responsibilities for the product launch and where there was overlap. 2. Examples of cross functio......Read More
4806 Views
4 Answers
5,023 Views
John Hurley
John Hurley
Notion Head of Product MarketingMay 3
I like to frame questions in two parts. 1) Walk me through (WMT) an example of...XYZ. I do several of these that each map to the key responsibilities I'm looking for. I want to hear real-life stories – both for experience and ability to articulate. This was inspired by my product partner at Ampl......Read More
2430 Views
3 Answers
6,449 Views
Charlotte Norman
Charlotte Norman
Canva Head Of Product MarketingMay 20
I believe there are three crucial things that need to be outlined in order for a successful launch:  * Why are we doing the launch: what are the key metrics, objectives and customer benefits of doing it * Who's the core team working on the launch * How are we measuring success post-launch?......Read More
5811 Views
8 Answers
19,827 Views
Nate Franklin
Nate Franklin
Hex Head of Product MarketingJanuary 26
I see those as different skills sets and usually different teams but I don't think there are strict lines in between them. Product Marketers should own the story, the core positioning and messaging, the surrounding context / thought leadership and GTM strategy. Ideally there are counterparts in i......Read More
3703 Views
5 Answers
7,495 Views
Sherry Wu
Sherry Wu
Gong Senior Director, Product MarketingMay 11
Come with data and frame your initiatives for your leaders. Part of your first 30-60-90 days will involve understanding what's working well and not-as-well in the GTM. Talk to sales, CS, and RevOps to get a picture. Are you seeing steep discount rates in a certain segment? Are reps complaining......Read More
2107 Views
3 Answers
4,218 Views
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product MarketingJuly 12
* Building a strong foundation of product marketing skills to become a "full stack" product marketer has been key for me. Understand how to manage product positioning, messaging, how to launch a product, and all the different aspects that go into building a successful product offering. ......Read More
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