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4 Answers
34,714 Views
Nisha Goklaney
HubSpot Senior Director of Product Marketing • November 9
There are a host of good training options out there: 1. Sharebird - a great place to start. Here you can get real industry expertise and resources from folks in the field 2. PMM Alliance - They have a comprehensive set of courses, content and how to guides that I have found extremely useful ......Read More
32823 Views
6 Answers
63,419 Views
David Esber
Twilio Sr. Group Manager, Product Marketing, Messaging • October 26
My first question is: what's the reason for not relying on your revenue org? Is there a lack of trust, challenges with prioritization, or something else? The best, most differentiated positioning means nothing if it's not being used throughout the customer journey – and since the majority of mark......Read More
12508 Views
13 Answers
18,022 Views
Rekha Srivatsan
Salesforce Vice President Product Marketing • April 19
I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common: * Can-do and flexible attitude - Ready ......Read More
2927 Views
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14 Answers
53,529 Views
Nate Franklin
Amplitude Senior Director, Product Marketing • January 25
I'm glad you asked about KPIs. As Product Marketers, we don't have the luxury of a single metric or even a couple metrics. We own the health of the story & vision our company is selling. I say health intentionally. It's not just that we own the story (we do) but we also need to make sure it's lan......Read More
1932 Views
7 Answers
12,967 Views
Kevin Zentmeyer
Square Global Product Marketing Lead • April 26
One tactical way to get better at interviews is practice using the following method: 1) Search Glassdoor for product marketing interview questions. 2) Google "product marketing interview questions. 3) Copy paste all of them into one document. 4) Scan the document for any questions that you co......Read More
6111 Views
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16 Answers
34,896 Views
Alex Wagner Lavian
Origin VP of Marketing • December 20
As a first PMM hire it's important to prioritize needs and deliverables based on the overall goals and objectives of the company. Do “discovery” similar to how you would approach a product launch – get up to speed on the business, the competitive landscape, the customer, and the product. This wil......Read More
2310 Views
16 Answers
36,381 Views
William Davis
Workato Vice President of Product Marketing • September 28
There are a few different messaging and persona frameworks I have used for different purposes. Here are a few of my favorites. Positioning Statement - this is typically the foundation of any product/GTM positioning. * [Target Customer] For: describe who you're targeting your product at * [S......Read More
2748 Views
20 Answers
13,708 Views
John Hurley
Notion Head of Product Marketing • February 3
Here is the competitive intelligence mission statement I've used for several years (repeat from previous post but will add more detail). “Define ourselves based on problems we solve and value we provide, not your competition. But also equip ourselves to stand out from competition and win agai......Read More
1994 Views
5 Answers
34,694 Views
Alissa Lydon
Dovetail Product Marketing Lead • October 11
I've read a couple of great books on building messaging. The two I enjoyed the most were: The Aha Moment by Andy Cunningham. She has worked with some of the most iconic brands in tech (including Apple during Steve Jobs' heyday). She provides a great framework for understanding what she calls "......Read More
974 Views
5 Answers
11,768 Views
Bonnie Chiurazzi
Glassdoor Director of Market Insights • September 27
There are a few different ways to go about creating personas (which may be more closely aligned to “archetypes” or “segments” depending on the terminology your organization uses). The way you source the data largely depends on what you’re trying to accomplish. But the short answer is you can use ......Read More
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