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Upcoming AMAs

Unity Vice President Product Marketing, Jon Rooney on Influencing the C-Suite

Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Marketing / Demand Gen Alignment

Automation Anywhere Senior Vice President, Product & Solutions Marketing, Claudia Michon on AI and Product Marketing

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What is your blueprint for developing a ‘go to market plan’?

9 Answers

109,396 Views

Quinn Hubbard

Matterport Director of Product Marketing • May 3

A thorough go to market (GTM) plan can provide incredible clarity for the many, many stakeholders who are involved in a launch. That’s why it’s so important for the GTM plan to be self-serve when you don’t have the luxury of walking your colleagues through it. The goal is to align your core team,......Read More

67991 Views

Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?

7 Answers

50,992 Views

Nisha Goklaney

HubSpot Senior Director of Product Marketing • November 9

I have used several different messaging frameworks, but one that we are leveraging quite a lot these days is the Jobs to be done framework, accompanied by durable, evergreen messages that are centered around our key customer personas and their pain points. In this framework you start by: 1. Fi......Read More

34978 Views

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

24 Answers

186,292 Views

Charlotte Norman

Canva Head Of Product Marketing • May 20

The first 90 days is such an exciting and sometimes overwhelming time in a person's career. The best way to set up for success in 90 days is as follows: Day 1 - 30: Learn, learn, learn The first task I complete (and subsequently ask my newbies to complete) is an end-to-end product audit. Th......Read More

28713 Views

What are some of the KPIs that should be focused on when launching a new feature of an existing product?

4 Answers

15,240 Views

Sherry Wu

Gong Senior Director, Product Marketing • July 19

See my answer above - the KPIs that you choose when launching a new feature of an existing product should always be tied to business outcomes. When you launch features vs products, oftentimes the business goals can be framed in terms of product adoption and cross-sell / up-sell. Here's an......Read More

12258 Views

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

13 Answers

96,100 Views

Marisa Currie-Rose

Shopify Director of Product Marketing • October 12

I think about Go-To-Market plans being comprised of the following work: * Understanding the product and its value proposition * Gather feedback from current and potential customers * Understanding the competitive landscape * Identifying the total addressable market (TAM) * Setting objec......Read More

2926 Views

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How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?

5 Answers

6,762 Views

John Hurley

Notion Head of Product Marketing • May 3

One approach to proactively identifying areas where PMM can add value is to conduct a thorough analysis of the market, competitors, and customers. This includes identifying gaps in the market and opportunities to differentiate, understanding the competitive landscape, and gathering insights on cu......Read More

3538 Views

What is Growth Product Marketing and how is it different? What are ways a PMM can demonstrate expertise in Growth PMM?

5 Answers

19,670 Views

Kacy Boone

Clockwise Head of Growth Marketing • May 25

Growth Product Marketing is an emerging role, especially impactful at companies that have a strong Growth Product arm. As a Growth PMM, you should be mapped to a Growth Product team and support the team in the same ways that a traditional PMM does. As a Growth PMM you’ll be working closely with t......Read More

3377 Views

What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?

20 Answers

48,223 Views

Alex Wagner Lavian

Origin VP of Marketing • December 20

As a first PMM hire it's important to prioritize needs and deliverables based on the overall goals and objectives of the company. Do “discovery” similar to how you would approach a product launch – get up to speed on the business, the competitive landscape, the customer, and the product. This wil......Read More

3711 Views

How do you promote new/updated messaging internally?

4 Answers

5,388 Views

Lindsey Weinig

Twilio Director of Product Marketing • August 16

I don't know about you, but I'm drained from an all-digital environment and love when people add some creativity to their internal enablement. Come up with a tagline, a theme, or some other creative thread you can tie all of the internal activities around. Since it's for internal audiences you ca......Read More

3286 Views

How does your company define the difference between product marketing and integrated / brand / customer marketing?

8 Answers

20,094 Views

Nate Franklin

Hex Head of Product Marketing • January 26

I see those as different skills sets and usually different teams but I don't think there are strict lines in between them. Product Marketers should own the story, the core positioning and messaging, the surrounding context / thought leadership and GTM strategy. Ideally there are counterparts in i......Read More