Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (50)
Amanda Groves
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, AppsemblerJune 21

I really like the story brand framework by Donald Miller. The narrative structure puts the customer as the hero of the story and your solution as the guide to their problem. The book also talks about picking a fight for your product with a focus on vilifying the issues your customers are having. This framework can be applied across stakeholders and performs very well from pitch decks to landing page copy.