Demand Generation 30 / 60 / 90 Day Plan
Charted Head of Marketing • 3y
5 things I would consider quick wins within 90 days are:
Understanding challenges in the market and what differentiates your product in solving them.
A solid grasp of ...
1875 Views
Where do you see AI making the biggest impact in accelerating demand gen within the first 90 days?
What metrics or signals do you use to quickly validate if campaign automation or predictive scoring is actually improving pipeline quality?
Beyond pipeline and mqls, what metric do you use to measure true pipeline health?
8x8 Vice President, Global Demand Generation • Thu
In the first 90 days, AI's biggest unlock isn't flashy campaign generation; it's compressing the boring, high-volume work that bottlenecks the funnel. Three areas pay bac...
333 Views
Snowflake Director Field Marketing - GCC, India • 3y
Align with the business objectives! That’s the framework. Understand and fix the gaps. You deliver whatever the business needs. Sometimes, they may already have it, and j...
1249 Views
8x8 Vice President, Global Demand Generation • Thu
If I were building a smaller company entering an established market, I'd stop competing on breadth and compete on sharpness. Incumbents win on awareness and budget; you w...
330 Views
8x8 Vice President, Global Demand Generation • Thu
The first 30 days are for diagnosis, not prescription. I focus on a handful of signals that tell me whether the engine is fundamentally healthy or broken: stage-by-stage ...
307 Views
8x8 Vice President, Global Demand Generation • Thu
Think of a 30/60/90 as a credibility arc, not a to-do list. You're moving from listener to analyst to operator. Days 1-30 are pure listening: meet every stakeholder (Sale...
362 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
From my perspective, the most effective way to scale a demand generation team is by being able to define the following:
What roles will help you move faster and what wou...
932 Views
ServiceNow Director, Integrated Marketing Campaign Management • 6mo
I’ve worked with a few 3rd-party demand gen agencies in my past, mostly for scale and reach when we needed to accelerate pipeline or test new markets quickly. I think the...
558 Views
Second Nature VP of Marketing • 3y
Scheduling one-on-ones with your new colleagues is one of the first steps to tackle in your 30/60/90 day plan. In fact, those conversations should influence what makes it...
2259 Views
ServiceNow Director, Integrated Marketing Campaign Management • 6mo
Here's an overview and if I could get your email, I am happy to share what I've used in the past for 30/60/90. First 30 days - understand and assess what's going on in th...
676 Views
ServiceNow Director, Integrated Marketing Campaign Management • 6mo
I've answered this in another question. Please have a look at that, and if that's not what you're looking for, could you please ask this differently so I understand it? T...
454 Views
Second Nature VP of Marketing • 3y
If you are the first demand generation hire at a company, chances are you are going to need to advocate for some immediate changes to your funnel. They probably hired a d...
2798 Views
ServiceNow Director, Integrated Marketing Campaign Management • 6mo
If I were building a demand generation function from the ground up, my 30-60-day plan would focus on understanding first, building, and improving what we have in place. S...
480 Views
ServiceNow Director, Integrated Marketing Campaign Management • 6mo
Here are a few things I’ve seen work really well, and I’d love to hear what’s worked for others too, so we can all learn from each other!
If you’re in a buying group mod...
533 Views
What should you aim to do in your first month and your first quarter?
You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.
Second Nature VP of Marketing • 3y
Your first month should be 80% focused on learning the business and 20% focused on finalizing your 30/60/90 plan. For the remaining two months of the quarter, you should ...
2986 Views
Spotify Associate Director, Growth Marketing • 3y
Depending on your objectives and target audience, you have the flexibility to deploy various strategies. When focusing on B2B efforts, we found virtual events like webina...
2060 Views