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What are some examples of "quick wins" you should aim for in the first 90 days?

Sam Clarke

Second Nature VP of Marketing • 3y

As a Demand Gen Marketer, you need to make sure that your 30/60/90 day plan is skewed towards learning about the company/space. The more time you can devote to understand...

3,715 Views

Where do you see AI making the biggest impact in accelerating demand gen within the first 90 days? What metrics or signals do you use to quickly validate if campaign automation or predictive scoring is actually improving pipeline quality?

Beyond pipeline and mqls, what metric do you use to measure true pipeline health?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 6mo

There are a couple of layers to this that are worth addressing.First is personal impact. For me, AI has been an incredibly effective way to compress onboarding. Learning ...

608 Views

What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?

Erika Barbosa

Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive ...

4,591 Views

What demand gen strategies are the biggest bang for the buck for a smaller company entering an established market? If you were building a business, what would you do first?

Camila Cook

8x8 Vice President, Global Demand Generation • 1mo

If I were building a smaller company entering an established market, I'd stop competing on breadth and compete on sharpness. Incumbents win on awareness and budget; you w...

390 Views

In your first 30 days, what signals do you trust the most to benchmark how well demand gen is performing, before deciding the scale of changes needed?

Camila Cook

8x8 Vice President, Global Demand Generation • 1mo

The first 30 days are for diagnosis, not prescription. I focus on a handful of signals that tell me whether the engine is fundamentally healthy or broken: stage-by-stage ...

411 Views

What's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before, when you're new to demand generation?

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 8mo

Think of your 30/60/90 plan as a roadmap for learning, building, and delivering impact: First 30 days: Learn - understand the business, customers, data, and what’s worki...

561 Views

What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 8mo

The best way to scale a Demand Gen team after your first manager is to build for repeatability before adding headcount. Make sure what you’re scaling actually works.Start...

435 Views

How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?

Andy Ramirez ✪

GitLab Head of Growth Marketing • 6mo

I’ll start by saying I’m a big believer in the value of agencies. The right partners can bring deep domain expertise, the ability to flex resources up or down as needed, ...

576 Views

What questions should you ask during your one-on-ones with your cross-functional teams during your first month at the company?

Sam Clarke

Second Nature VP of Marketing • 3y

Scheduling one-on-ones with your new colleagues is one of the first steps to tackle in your 30/60/90 day plan. In fact, those conversations should influence what makes it...

2,348 Views

Can you share the 30-60-90-day plan you created? Did everything or most things unfold as you envisioned or did it change?

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 8mo

Here's an overview and if I could get your email, I am happy to share what I've used in the past for 30/60/90. First 30 days - understand and assess what's going on in th...

697 Views

What's your best demand generation 30-60-90 day plan to make a big impact at a new company?

Matt Hummel

Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 3y

I'll provide a high-level framework I've used at a few companies, which is not totally unique to me, but has proven very helpful: First 30 Days: LEARN!!! Products (sit o...

1,960 Views

What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?

Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management • 8mo

I’d break it down by goal area, what we’re trying to do, why it matters, and how we’ll measure success. For example, if the goal is to build and launch high impact campai...

431 Views

What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?

Monica Myers

Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 1y

I approach a 30/60/90-day plan with this general framework in mind: In the first 30 days, focus on understanding the foundations of the business. By 60 days, start execut...

1,478 Views

What are some templates/resources you'd recommend as a jumping-off point?

Helana Zhang

Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y

I'm not sure if this question is directed towards an onboarding template or onboarding resources, or perhaps even getting started as a DG marketer so some clarification w...

873 Views

What should you aim to do in your first month and your first quarter?

You're the new demand generation manager for a B2B SaaS company that has 40 people and is starting to scale.

Lisa Dziuba

Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y

In your first month/first quarter as a demand generation manager, there are several key things that you should aim to do, in order to hit the ground running and make a po...

327 Views

Virtual vs Live Events, What is currently working well/not well for you and what are your plans going forward?

Teju Shyamsundar

Axonius Product Marketing | Formerly Microsoft, Veza, Okta • 2y

In my experience, virtual vs live (in-person) varies a lot by segment and seniority. There's really not a one fits all answer. for our smaller segments (SMB, emerging), w...

264 Views

Demand Generation Career Path · Demand Generation 30 / 60 / 90 Day Plan