Developer Product Marketing

1 Answer
Jekia Ford
Jekia Ford
isolved Product Marketing ManagerFebruary 21
I was actually looking at the same thing and wondering myself. I've been in product marketing for 4 years. Completely self-taught and winging it. I'm hoping some seasoned PMMs answer this question very soon. Have you looked into Product Marketing Alliance? I haven't done their certificate program......Read More
26 Views
How do you perform extensive competitive product research?
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
15 Answers
Pranav Deshpande
Pranav Deshpande
Vanta Senior Product Marketing ManagerAugust 26
To start I'd say thorough competitive research is the foundation of great product marketing, so it's great that your company is investing in it. It's really important for the PMM that owns a product to be an expert on both direct and indirect competitors. Competitive research shouldn't happen in ......Read More
669 Views
3 Answers
Vishal Naik
Vishal Naik
Google Product Marketing LeadJuly 15
I like to think the developers create the long-tail of use cases for end users. With that, I measure in three dimensions: first, momentum in the platform; second, quantifying end user value; third, measuring impact to the business. In a B2B setting, a customer who has gone through the work of bui......Read More
935 Views
4 Answers
Rachel Cheyfitz
Rachel Cheyfitz
Coro Head of Product Marketing and DocumentationNovember 12
Just like any other channel marketing, developer marketing requires a fundamental understanding of the developer persona: what is their job, what does their day-to-day look like, what are their needs, goals, painpoints and so forth?  This also includes - "where" do developers spend their time.......Read More
273 Views
3 Answers
Vishal Naik
Vishal Naik
Google Product Marketing LeadJuly 15
The best sales people that I’ve worked with “know enough to be dangerous” meaning they dont try to know everything, but they know enough to have a basic conversation and then know the right resources to bring in to continue the conversation. So I try to arm Sales with 101 level content so that if......Read More
803 Views
14 Answers
Brady Gentile
Brady Gentile
Hedera Hashgraph Product MarketingJuly 22
Background: Worked as a Community Manager and Product Marketer for an open source database software company DataStax; we sold a proprietary version of the open source database Apache Cassandra, targeting the developer and administrator personas. Developers are experts at searching for informa......Read More
1307 Views
8 Answers
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingOctober 27
This is a big question! It would be impossible for me to detail all the ways we work with these teams, but at a high level: * Sales & CSM: I'm bundling these two together, as the type of work we do with each is similar at a high level. We work closely with sales leaders and the sales enab......Read More
1284 Views
18 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPSeptember 9
It's hard. Real hard.  Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order.  1. First comes strategy 2. Then comes positioning 3. And finally comes me......Read More
892 Views
4 Answers
Lauren Craigie
Lauren Craigie
Cortex Head of Product MarketingSeptember 2
We have a strong community in the dbt Slack channel, but it's not inclusive of all dbt practioners. So we use four main channels to get in front of our target audience: 1. The dbt Slack community, when announcements are highly relevant to their work 2. Quarterly product launch events targeting ......Read More
1535 Views
1 Answer
Lauren Craigie
Lauren Craigie
Cortex Head of Product MarketingSeptember 2
I wish it wasn't different, to be honest. If I say what people normally say here, like, "it's more honest, it's straight-forward, it gets right to the meat of it," I'm left thinking... Why don't we market that way to everyone? Why don't we create tiered experiences that let you get right to the d......Read More
960 Views