Sign Up / Sign In
AllAnalyst RelationshipsBrand StrategyBuilding a Product Marketing TeamCategory CreationCompetitive PositioningConsumer Product MarketingDeveloper Product MarketingEnterprise Product MarketingEstablishing Product MarketingGo-To-Market StrategyGrowth Product MarketingIndustry Product MarketingInfluencing the C-SuiteInfluencing the Product RoadmapMarket ResearchMessagingPartner Product MarketingPlatform and Solutions Product MarketingPricing and PackagingProduct LaunchesProduct Marketing 30/60/90 Day PlanProduct Marketing Career PathProduct Marketing / Demand Gen AlignmentProduct Marketing InterviewsProduct Marketing KPI'sProduct Marketing Productivity HacksProduct Marketing SkillsProduct Marketing vs Product ManagementRelease MarketingSales ContentSales EnablementScaling Product MarketingSelf-Serve Product MarketingSMB Product MarketingStakeholder ManagementTechnical Product Marketing
where do you start? what kind of classes? etc.
Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?
Marketing messages and activities can be very subjective and subject to debate. What have you done to align executives and stakeholders so you can execute well?
How much effort is it to market products that create new categories? As in time and touches vs. existing products.
Or in other words, what is the education/definition effort vs. competitive differentiation effort in a known category
What tools do you use to help you manage your messaging and then disseminate it to the rest of the organization?
What is your advice for startup platform category creation? Where have you seen the most success in terms of channels for this type of creation?
Mentor | Author | Product Marketing Influencer, Inspire. Influence. Impact. | Formerly Lenovo | Dell Boomi | GoodData • December 5
How should a startup approach what to name their new category? How important is it to do that and how should the company weave that name into their messaging?