Self-Serve Product Marketing

17 Answers
Anjali T. Cameron
Anjali T. Cameron
Landed Head of MarketingOctober 4
We typically use one of two options, depending on the business and customer impact of the feature. For new features with huge upside or the potential to cause a lot of customer confusion if not explained carefully, a more disruptive, in product modal is effective. Design it with a strong headl...Read More
768 Views
5 Answers
Jekia Ford
Jekia Ford
isolved Product Marketing ManagerFebruary 20
I was actually looking at the same thing and wondering myself. I've been in product marketing for 4 years. Completely self-taught and winging it. I'm hoping some seasoned PMMs answer this question very soon. Have you looked into Product Marketing Alliance? I haven't done their certificate program...Read More
513 Views
11 Answers
Diana Smith
Diana Smith
Hashi Senior Director of Product MarketingJuly 16
We match internal promotion based on the level of the product announcement. Small updates are little features that mostly existing customers are excited about. Medium updates are larger changes that potentially open up a small new audience or unlock new revenue potential. Large updates are major ...Read More
4260 Views
What are key certifications or courses to become a product marketing manager?
I'm a digital marketing specialist looking to transition to product marketing
4 Answers
Shuchi Mehta
Shuchi Mehta
Growth Propeller Sr. Product Marketing Manager and ConsultantFebruary 19
I am aware of just a few 1. Pragmatic institute - I took it. However, I found that to be specific to B2B enterprise sales. 2. 280 Group: I recently found out about this institute, I am looking to connect with someone who has been to this program. 3. AIPMM: Seems to offer courses similar to Pra...Read More
1902 Views
11 Answers
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandFebruary 11
In an ideal world product and product marketing should be embedded in one another’s efforts from start to finish (see my other response on “customer needs” and getting PMM further upstream). In this world product marketing has played an active role in helping set the vision for the feature, doing...Read More
1765 Views
4 Answers
Liz Tassey (she/her)
Liz Tassey (she/her)
Highspot Vice President Product MarketingJuly 8
A good competitive intelligence function starts with great listening. Engaging your frontline (both sales AND customer success...why you are losing deals is good insight, but why you are losing customers is incredibly powerful), win/loss reports, gleaning insights from your customer experience an...Read More
1127 Views
How do you manage people who don't necessarily report into you?
This could be while giving feedback on a piece of work? Or getting them to prioritise the project you're running.
11 Answers
Dana Barrett
Dana Barrett
Tremendous VP of MarketingOctober 15
You are 100% correct that the hardest part of a PMMs job is managing without authority. Often, PMMs rely on shared resources or centralized teams to get their job done. I have found three things work really well in managing without authority. They are all hard and take time, but they are effectiv...Read More
22931 Views
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
9 Answers
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
We collect feedback in various ways. We obviously use Intercom ourselves, so we get user feedback through conversations, responses to our announcement messages and conversation ratings, for example. We also do run NPS surveys, using survey apps integrated into our Messenger. Some of our product t...Read More
1227 Views
How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?
How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?
7 Answers
Emily Ritter
Emily Ritter
Front VP of MarketingAugust 6
A bit of an “it depends” answer. Sometimes people use betas for QA: does the feature we built work end-to-end? Other times betas can help you determine if you’ve hit product-market fit with your product. And everything in between. It’s best to get super aligned cross-functionally at the KICKOFF ...Read More
1871 Views
4 Answers
Jeff Hardison
Jeff Hardison
Calendly Head of Product MarketingJanuary 10
There are two main ways tech companies make money: - sales-led: a salesperson works with a customer and closes the deal (which was the norm for decades) - self-serve: a customer can manually enter their credit-card information into the product to purchase something, bypassing a human. Self-serv...Read More
722 Views