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Sierra Summers

AMA: Albertsons Companies Director of B2B Marketing, Sierra Summers on Tech Stack

June 4 @ 10:00AM PST
Register for AMA
Albertsons Companies Director of B2B Marketing, Sierra Summers on Tech Stack
We will email you Sierra's answers to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
How do you integrate your CRM with other tools in your tech stack for seamless data flow?
Which marketing automation software do you use, and how does it support your demand generation efforts?
Are there any specific tools or features within your marketing automation platform that you find particularly effective for lead generation?
How do you manage and segment your contact database to ensure targeted messaging and personalized campaigns?
Can you share insights on how you track and measure campaign performance across channels within your tech stack?
Have you implemented any AI or machine learning tools in your demand generation processes, and if so, what impact have they had?
How do you handle attribution modeling to accurately attribute leads and conversions to the appropriate marketing channels?
Are there any gaps or challenges in your current tech stack that you're looking to address, and how do you plan to overcome them?
How do you ensure data security and compliance within your tech stack, particularly concerning customer information and GDPR/CCPA regulations?
How do you approach A/B testing and experimentation within your demand generation campaigns, and which tools do you use to facilitate this process?
How do you collaborate with other teams, such as sales or product, within your organization using your tech stack to align demand generation efforts with overall business goals?