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Product Marketing Team

How do you build a research repository to house all your customer insights, market research, etc.?

Have any of you created a centralized research repository (or something similar) to summarize key customer research and insights, personas, customer interviews, positioning and messaging for different industries or segments, etc.? My team is looking to create something that is easily accessible by many people in our company but also easily editable to add or update information as we continue gathering more insights as time goes along. I really want it to be easily searchable as well, so our product teams and content marketing team can find things for specific insights, features, industries, etc. We use Microsoft so bonus points if you use any Microsoft tools for this, but open to any and all ideas!

1 Answer

How do you successfully engage other teams (Design, Product Management, Engineering) in a Go To Market plan?

5 Answers

What are your favorite PMM interview questions?

3 Answers

Product marketing doesn’t exist yet at my company and we’ve done little to no market research yet. I’m currently building the business case to own this within my function. Any advice?

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How do you adjust product marketing frameworks to your company's organization and business activity?

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How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?

One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?

6 Answers

If you had to pick 3 measures to help track the impact of product marketing over time, what would they be and why?

4 Answers

What are the first PMM artefacts to create when joining as a new employee on the product marketing team?

3 Answers

When do you know you’re ready for your first PMM hire? How do you think about setting that hire up for success?

3 Answers

How do you think about organizing your team (by vertical, persona, etc.)? How do you balance mapping to product versus GTM teams?

3 Answers

How would you describe the difference between solution marketing and product marketing?

5 Answers

What KPIs do you recommend for organizations that aren't data driven? As in, where's a good place to start?

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How do you establish a process around measuring a launch success and what KPIs would you suggest?

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When introducing a new product, which KPIs are most critical in the early stages, and why?

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What KPI's do you see product marketing and product management sharing?

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How do you ensure that KPIs are aligned with strategic objectives (and not just KPIs)

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What is the most difficult KPI to measure or influence?

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How do you evaluate the impact of product marketing campaigns on customer adoption and retention rates? What metrics do you use to measure this impact?

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Should PMM be fully responsible for adoption? What's a good framework for shared adoption goals with sales and/or product?

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How do you work with product to come up with the name for a given feature? What research do you do outside of trying to validate the name on customer interviews?

1 Answer

What are the best uses of Generative AI (i.e. ChatGPT) for Product Marketing teams?

I'm trying to cut through the noise and hype around ChatGPT and understand what can be effectively leveraged to make a PMM team more efficient and creative. What tools and experiments have you run? What's worth trying?

2 Answers

How do you roll out new collateral, content, and product training to a remote sales team?

6 Answers

What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?

10 Answers

What defines a successful product launch to you?

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What should be the top PMM skills for a solo marketer in a SaaS startup?

2 Answers

How do you measure the success of your messaging?

11 Answers

How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?

19 Answers

Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)

8 Answers

What is your process for collecting user feedback?

Do you use ever use NPS or any other survey style?

10 Answers

If you were the first PMM hire in a B2B company, what would be your approach to growing your PMM team? How would that be different between product-led-growth and enterprise B2B companies?

3 Answers

What are the top 3 potholes to AVOID when establishing or building out the Product Marketing function at a company?

7 Answers

How do you blend and separate responsibilities between interrelated marketing roles like Product Marketing, Growth Marketing, Sales Enablement, and Content Marketing?

2 Answers

How does product marketing differ between a small and large company?

8 Answers

What is your framework to lead and communicate what Product Marketing is?

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How do you see ‘narrative’ and ‘story-telling’ playing in to the day to day work for PMM? How does it differ for a PM Manager vs. Director?

2 Answers

How should B2C product marketing differ to B2B product marketing?

1 Answer

What is a realistic number of GTM projects that a team of three, including a newly integrated PMM, can effectively manage each quarter given a high volume of support requests?

2 Answers

What's your best product marketing 30-60-90 day plan to make a big impact?

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

29 Answers

What are some surprising ways that candidates have stood out to you in PMM interviews? What are your biggest watchouts?

4 Answers

What PMM team sizes and roles have you seen in relation to overall company and sales size, or other markers.

4 Answers

How do you measure the impact of product marketing in your company?

The demand gen teams can optimize pipeline, MQLs and costs per lead. The sales people work to meet their quotas. Marketing support completes tickets within a time window. What objective measures do we PMMs have?

7 Answers

How would you recommend scaling a product marketing strategy for a series A start up? What would you prioritize after positioning/messaging and product market fit have been determined?

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What are the biggest challenges in growing and scaling a team? What were your biggest obstacles and how did you overcome them?

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How do you stay aligned while agile?

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How do you get buy-in from regional teams for a product launch when they don't view the product that you're launching as relevant for their market?

5 Answers

What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?

4 Answers

What's the biggest weakness you see among experienced candidates for product marketing positions?