Product Marketing Team
15 Answers
Well, that depends on the role. If you're writing a lot of content and not driving a lot of strategy, you probably should be a content marketer or a writer. If you own strategy of product marketing, and product marketing is an important marketing function to drive growth, then I'd say there's a c......Read More
2517 Views
5 Answers
Naman Khan
Blend Chief Marketing Officer • July 7
It's tough to answer broadly as different business will have different needs but if I were to pick one area that PMM can uniquely add value its: A compelling understanding of the customer. There are so many teams that have knowledge & insight into the customer but PMM is in a unique position to ......Read More
613 Views
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
22 Answers
Dave Daniels
BrainKraft Founder • June 8
30 days - Learn the market and competitive landscape. Visit as many customers and non-customers as possible. Read every Win/Loss report you can get your hands on. Talk to as many sales reps as possible. Use the Steve Jobs line of questioning: "What's working here?" "What's not working here?" Warn......Read More
3575 Views
7 Answers
Lauren Barraco
Inscribe VP, Marketing • December 15
Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical to get these pieces done first so that you can scale effectively. As a team of 1, you are going to need to rely on the other pe......Read More
1173 Views
4 Answers
Meredith Davis Shields
LendingClub VP, Product Marketing • July 26
If PMM is a new discipline within your org chances are other teams were "covering" PMM unofficially. This could mean product managers trying to wear marketing hats or lifecycle / brand marketers pitching in to support product. My advice is to start developing a rapport with PM leadership out of t......Read More
520 Views
2 Answers
Daniel J. Murphy
Marketing Strategy Consultant • June 8
Good question. And admittedly it's been a minute since I've worked with a growth team so my answer might be 2-3 years outdated. But I think if you're in product marketing and you're lucky enough to have an adacent growth team, first of all, partner with them. Doubt it'll feel natural at first, bu......Read More
599 Views
4 Answers
Jason Oakley
Klue Senior Director of Product Marketing • January 5
It's hard to give a specific answer here because every company is unique, but here are some things to think about: 1. How experienced are you as a PMM? If you've built and managed multiple PMM teams in the past, you already have a solid understanding of the types of people you're l......Read More
397 Views
3 Answers
Daniel J. Murphy
Marketing Strategy Consultant • June 8
Are you executing on intiatives that align with your leadership team's top priorities? Is product marketing asked to join to product roadmap planning conversations? Does demand gen and content marketing rely on product marketing for insights and knowledge to executive a campaign or the content st......Read More
356 Views
2 Answers
Jason Oakley
Klue Senior Director of Product Marketing • January 5
A lot of this depends on the size, stage, and goals of the company, but here's how I suggest approaching prioritization. Create your PMM Charter With the input of your boss and other leaders in the company, you'll first want to define what PMM looks like at your org. This helps set the guardra......Read More
712 Views
2 Answers
Shabih Syed
Square Product Lead, Ecosystem Discovery • July 7
It's difficult to generalize here. You need to first establish the need for product marketing because not every company needs a product marketing function. In my opinion: Small companies or start-ups (<20M ARR) can delay hiring product marketers if the founders or early marketing employees can p......Read More
1208 Views