Product Marketing - Product Marketing Team Tags

The demand gen teams can optimize pipeline, MQLs and costs per lead. The sales people work to meet their quotas. Marketing support completes tickets within a time window. What objective measures do we PMMs have?

7 Answers

How would you recommend scaling a product marketing strategy for a series A start up? What would you prioritize after positioning/messaging and product market fit have been determined?

2 Answers

What are the biggest challenges in growing and scaling a team? What were your biggest obstacles and how did you overcome them?

4 Answers

How do you stay aligned while agile?

5 Answers

How do you get buy-in from regional teams for a product launch when they don't view the product that you're launching as relevant for their market?

5 Answers

What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?

4 Answers

What's the biggest weakness you see among experienced candidates for product marketing positions?

4 Answers

What systems have you put in place to ensure your product marketers are kept up to date with changes to product timelines?

4 Answers

What have been your biggest learnings on scaling a business globally?

6 Answers

What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?

2 Answers

How do you build a high functioning product marketing team? How do you structure responsibilities?

2 Answers

How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced?

3 Answers

What are the challenges one should be aware of when setting up a new PMM function inside the org? How can one overcome them -- any tips?

6 Answers

When establishing the PMM function in an org, how can you manage expectations and change perception if leadership (CEO, Founder, CMO) have a different interpretation of the role?

7 Answers

How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product

9 Answers

How do you prepare yourself to become a Product Marketing Director and manage a team, without any experience managing anyone previously?

I'm on my 5th year of product marketing in my career, with another 5 years before that in general demand gen at very small companies. I've had management experience in the past, but not in a Product Marketing role. Often times in smaller companies, there will be 1 or 2 PMMs, usually in a very flat hierarchy, or a single boss, with no room to really move up a proverbial ladder and into management experience. So what are ways that I can prepare myself now, so that if the time comes to apply for a Director position (either internally or at another company) that I can be considered even without recent people management experience? Are there any courses for this that are highly regarded in the management arena?

9 Answers

Where does qualitative feedback come in for you when it comes to proving value and KPIs?

1 Answer

In today’s Ai world how are PMM KPIs changing and evolving in the new landscape?

1 Answer

What are the most common PMM KPIs, especially for mature/ large companies with established teams like content, lifecycle etc?

1 Answer

What KPIs do you use that directly tie to adoption vs. correlate to adoption (e.g. we send an email campaign and in the same month adoption increases 5% - there is no way to prove the email conclusively led to 5% adoption)

1 Answer

What KPIs do you use that directly tie to revenue increases?

1 Answer

What are the top kpi's you measure for intra team success? Impact on pipeline?