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Product Marketing
Product Marketing Team

Product Marketing Team

Product marketing doesn’t exist yet at my company and we’ve done little to no market research yet. I’m currently building the business case to own this within my function. Any advice?
2 Answers
How do you adjust product marketing frameworks to your company's organization and business activity?
2 Answers
How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?
One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?
6 Answers
If you had to pick 3 measures to help track the impact of product marketing over time, what would they be and why?
4 Answers
What are the first PMM artefacts to create when joining as a new employee on the product marketing team?
3 Answers
When do you know you’re ready for your first PMM hire? How do you think about setting that hire up for success?
3 Answers
How do you think about organizing your team (by vertical, persona, etc.)? How do you balance mapping to product versus GTM teams?
3 Answers
How would you describe the difference between solution marketing and product marketing?
5 Answers
What KPIs do you recommend for organizations that aren't data driven? As in, where's a good place to start?
1 Answer
How do you establish a process around measuring a launch success and what KPIs would you suggest?
1 Answer
When introducing a new product, which KPIs are most critical in the early stages, and why?
1 Answer
What KPI's do you see product marketing and product management sharing?
1 Answer
How do you ensure that KPIs are aligned with strategic objectives (and not just KPIs)
1 Answer
What is the most difficult KPI to measure or influence?
1 Answer
How do you evaluate the impact of product marketing campaigns on customer adoption and retention rates? What metrics do you use to measure this impact?
1 Answer
Should PMM be fully responsible for adoption? What's a good framework for shared adoption goals with sales and/or product?
1 Answer
How do you work with product to come up with the name for a given feature? What research do you do outside of trying to validate the name on customer interviews?
1 Answer
What are the best uses of Generative AI (i.e. ChatGPT) for Product Marketing teams?
I'm trying to cut through the noise and hype around ChatGPT and understand what can be effectively leveraged to make a PMM team more efficient and creative. What tools and experiments have you run? What's worth trying?
2 Answers
How do you roll out new collateral, content, and product training to a remote sales team?
6 Answers
What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?
10 Answers
What defines a successful product launch to you?
3 Answers
What should be the top PMM skills for a solo marketer in a SaaS startup?
2 Answers
How do you measure the success of your messaging?
11 Answers
How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?
19 Answers
Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)
8 Answers
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
10 Answers
If you were the first PMM hire in a B2B company, what would be your approach to growing your PMM team? How would that be different between product-led-growth and enterprise B2B companies?
3 Answers
What are the top 3 potholes to AVOID when establishing or building out the Product Marketing function at a company?
7 Answers
How do you blend and separate responsibilities between interrelated marketing roles like Product Marketing, Growth Marketing, Sales Enablement, and Content Marketing?
2 Answers
How does product marketing differ between a small and large company?
8 Answers
What is your framework to lead and communicate what Product Marketing is?
3 Answers
How do you see ‘narrative’ and ‘story-telling’ playing in to the day to day work for PMM? How does it differ for a PM Manager vs. Director?
2 Answers
How should B2C product marketing differ to B2B product marketing?
1 Answer
What is a realistic number of GTM projects that a team of three, including a newly integrated PMM, can effectively manage each quarter given a high volume of support requests?
2 Answers
What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
29 Answers
What are some surprising ways that candidates have stood out to you in PMM interviews? What are your biggest watchouts?
4 Answers
What PMM team sizes and roles have you seen in relation to overall company and sales size, or other markers.
4 Answers
How do you measure the impact of product marketing in your company?
The demand gen teams can optimize pipeline, MQLs and costs per lead. The sales people work to meet their quotas. Marketing support completes tickets within a time window. What objective measures do we PMMs have?
7 Answers
How would you recommend scaling a product marketing strategy for a series A start up? What would you prioritize after positioning/messaging and product market fit have been determined?
2 Answers
What are the biggest challenges in growing and scaling a team? What were your biggest obstacles and how did you overcome them?
4 Answers
How do you stay aligned while agile?
5 Answers
How do you get buy-in from regional teams for a product launch when they don't view the product that you're launching as relevant for their market?
5 Answers
What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?
4 Answers
What's the biggest weakness you see among experienced candidates for product marketing positions?
4 Answers
What systems have you put in place to ensure your product marketers are kept up to date with changes to product timelines?
4 Answers
What have been your biggest learnings on scaling a business globally?
6 Answers
What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?
2 Answers
How do you build a high functioning product marketing team? How do you structure responsibilities?
2 Answers
How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced?
3 Answers
What are the challenges one should be aware of when setting up a new PMM function inside the org? How can one overcome them -- any tips?
6 Answers
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