Product Marketing Team
6 Answers
Katherine Kelly
Benchling Head of Product Marketing • May 19
IMPACT. So often product marketing teams get snowed under by trying to do all the things. They focus on completeness. They want to have every box checked. But they have no idea if any of it is working. Every other team in the business will have endless needs - endless requests - of PMM, but you h......Read More
455 Views
6 Answers
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Expected: * Working with multiple timezones * Language barriers/poor translations * Cultural issues * Getting individuals to focus on the team dynamics so we can work as a global unit * Countries/regional teams coming up with their own narratives and strategies. Unexpected * Distr......Read More
1517 Views
2 Answers
Christine Sotelo-Dag
ThoughtSpot Director of Product Marketing & Customer Marketing • March 17
There are a few things you'll want to establish and get alignment on right out of the gates. 1. Establish a tiering framework. Define what a large product launch looks like (tier 1) and what would qualify a product / feature to be a tier 1 - and what activities would be aligned to it. Do the sa......Read More
771 Views
22 Answers
Teresa Haun
Zendesk Senior Director, Technology Marketing and Communications • February 4
I often like to ask, “What accomplishment are you most proud of?” as well as, “In your last performance review, what were your opportunities to improve and how have you worked to address them?” I like the question “What accomplishment are you most proud of?” because it often helps me understand w......Read More
5148 Views
7 Answers
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • June 30
DO IT ALL -> FUNCTIONAL -> BY PRODUCT -> GRID It depends on the size of your team and the maturity of the company. Typically what I have seen is that - * With 1-2 PMMs - it's "do it all" approach. These PMMs take on all responsibilities - Positioning, Messaging, Launches, Product GTM......Read More
659 Views
2 Answers
Kristen Brophy
National Basketball Association VP, Direct to Consumer Marketing • March 24
Product marketing is a relatively new function so this is a question I get a lot. A great way to help companies undestand the PMM function is by helping them understand the value of product marketing. There are all sorts of way to establish value. One place to start is by clearly defining wha......Read More
717 Views
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
8 Answers
Ryan Goldman
Moloco Global VP Marketing • May 5
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketing" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about busi......Read More
11372 Views
12 Answers
Gregg Miller
Oyster® VP of Product Marketing • October 8
30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b......Read More
7310 Views
18 Answers
April Rassa
Cohere Marketing Executive • September 28
It's key to align around a high-level story that powers success—in sales, marketing, fundraising, product development and recruiting—by getting everyone on the same page about strategy and differentiation. Alignment is difficult. If you can start with your CEO, that is key. Ultimately, your CE......Read More
1019 Views
3 Answers
Alex Gammelgard
Trusted Health Product Marketing • May 26
Whenever I’m reporting on PMM results, I include a slide called “PMM across the funnel.” This allows me to showcase how specific PMM programs impact the effectiveness of the entire team. For example, a lot of competitive projects/sales enablement efforts have nothing to do with pipeline generatio......Read More
802 Views