Product Marketing Team

What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
16 Answers
Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
This is a great question, and one that I ask most of the candidates I interview at some point in the process. The kinds of materials I like to see are dependent on the job they’re being hired for, but generally speaking pitch decks, sales one-pagers, competitive battlecards, messaging docs, launc...Read More
12389 Views
3 Answers
Shabih Syed
Shabih Syed
Square Product Lead, Ecosystem DiscoveryJuly 7
I believe that product marketing's core mission is to maximize value realization and conversion rates across all key user personas which in turn helps the business achieve revenue targets. Solution marketing is a component of product marketing that demonstrates value by outlining an end-to-end te...Read More
1594 Views
18 Answers
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 8
I’m assuming this question is about moving from a focus on the “last mile” of the go-to-market process entailing sales enablement and product launches to more “upstream” go-to-market strategy activities like identifying market opportunities, defining target segments in the market, partnering with...Read More
2363 Views
What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?
I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts.
15 Answers
Marie Francis
Marie Francis
Workday Senior Product Marketing ManagerOctober 24
The end game is for customers to choose your solutions and brand over the competition, so the most meaningful KPI is your win rate against against different competitors when you encounter them in deals. To measure that, you need to make sure your sales team is documenting who they encounter in ea...Read More
1149 Views
3 Answers
Julien Sauvage
Julien Sauvage
Clari VP, Brand, Content and Product MarketingNovember 29
Great question! First off, it's mostly with the PM team, less so with Eng. The PM<>PMM relationship has to be symbotic. I typically like mapping a PMM to a Group PM (managing several individual PMs), and these "pods" then have a weekly cadence and do a global readout of activities, metrics,...Read More
718 Views
1 Answer
Ben Rawnsley-Johnson
Ben Rawnsley-Johnson
Atlassian Head of Product MarketingMay 14
In earlier stage companies, small teams of generalists tend to drive great results with their expansive understanding that comes from being in the weeds of product alignment, customer insight, research, and campaign execution and sales enablement. As the company grows, and progresses into multi-p...Read More
1308 Views
2 Answers
Julien Sauvage
Julien Sauvage
Clari VP, Brand, Content and Product MarketingNovember 29
Simple. By showing impact. And you would show impact in an always-on dashboard (online), or deck. Then, overcommunicate. Keep it fun and playful. Send a monthly newsletter to your stakeholders. Talk about what's next. And worked, what didn't. Be authentic and show focus, passion, accountabilit...Read More
675 Views
1 Answer
Ben Rawnsley-Johnson
Ben Rawnsley-Johnson
Atlassian Head of Product MarketingMay 14
PMM don't own outcomes the way some other teams like sales (meetings, deals) and engineering (shipped code) - but we do own the pursuit of the metrics that matter, and the alignment of teams that contribute to metrics that span teams - CAC, CLTV etc. Any marketer knows that our value is reflecte...Read More
1316 Views
2 Answers
Austin Carroll
Austin Carroll
Brex Sr. Product Marketing Manager, Financial ProductJanuary 26
I don't think it's ever too early for your first PMM hire as they can help identify the product-market fit, positioning, and messaging. To make sure you have set up for success, make sure you have some people staffed (either full time or contract) where they can share work and delegate the strate...Read More
537 Views
3 Answers
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 5
I can't think of three good ones right now, so I'll give you two of my favourite: 1. Saying yes to everything When you come in as the first PMM, people are going to be throwing projects at you left and right. It's easy to say yes to everything, after all, who wants to say "no" in th...Read More
1026 Views