Product Marketing - Sales Enablement Tags

More specifically: who are you speaking with? how often? what are sales teams typically asking for? what types of things can you deliver on/what types of things are not feasible? what steps do you take to keep things productive? what types of situations are not productive?

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How do you measure content usage and effectiveness within the sales process? Do you have a constant feedback loop that enables your team to attribute content engagement to business outcomes? Does this allow you visibility into standardizing best practices and measuring marketing impact?

2 Answers

What process can we put in place to guarantee that sales use the official product message, rather than crafting their own variation?

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can you break down when in the GTM process sales enablement should come?

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How often do you reinforce your sales enablement training?

1 Answer

What do you include in your weekly and/or monthly sales updates? Are there certain metrics or stories that resonate with sales reps (or any that don't)?

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What are your top 3 must-have sales enablement collateral?

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What are some best practices to ensure PMM and Enablement stay aligned?

1 Answer

How do you "reuse" 1-on-1 deal assistance so it scales to the rest of the sales team?

1 Answer

How much deal support should product marketers provide to sales reps?

1 Answer

What are the components of a good sales enablement training program?

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How do you best enable on small incremental features that might not show up in a demo but are good to know?

1 Answer

How to track sales collateral usage, asking for advice and feedback

I’m looking at developing my own google docs addon to track and analyze docs (sales enablement) usage. I’ve looked into tools like Highspot, Klue etc.. but these are tough times to get budget for this sort of tooling. Which are the must-haves for you when it comes to track usage? what questions are you trying to answer?

1 Answer

How do you approach creating sales enablement material for a global product?

5 Answers

What is the optimal cadence for creating and updating sales enablement content, and how does this vary across different content types?

1 Answer

How do you get input from Sales on marketing content ideas and feedback?

Some of the best marketing ideas for content come from the sales team.

5 Answers

How do you fix your relationship with Sales to where you're not an order taker for collateral and requests for new content?

4 Answers

How do you measure the success or effectiveness of your sales enablement efforts?

3 Answers

What are the essential pieces of sales enablement content that every company should have, and how do you measure their effectiveness?

1 Answer

How to enable sales team who are not organized by verticals on vertical content?

Vertical agnostic sales teams are stretched too thin when it comes to focusing on multiple verticals. Delivering multiple industry positioning sessions has a low ROI. How to improve this?

1 Answer

With releases going out every two weeks, what are the best ways to keep Sales/CS/Support updated on constant new features?

1 Answer

I've heard mixed opinions on sharing customer personas with Sales. Some say it's useless information that Sales tends to ignore. Have you found that Sales appreciates customers personas? What's your approach there?

3 Answers

How long do you suggest hosting a Sales Enablement?

1 Answer

How to standardize sales enablement materials when there are mainly bespoke enterprise deals?

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How do you partner with competitive intelligence to develop sales enablement tools?

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How do you determine what content is most effective for sales enablement purposes?

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How do you create a repository for sales enablement assets that actually gets used?

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What are some methods to try when your sales team is not fully engaged with enablement?

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How do you disseminate competitive positioning to your sales team?

17 Answers

How do you fight a price war with positioning/messaging? Can you even?

Often my sales team goes up against competition that undercuts our pricing and heavily so. The buying decision quickly comes down to "who's proffering the cheapest price" -- platform value communication is rarely successful. How does one navigate this situation/How have you?

1 Answer

How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?

What should I do differently? Developers do not want to be sold to.

16 Answers

How do you get sales onboard with new messaging?

1 Answer

How do you measure success in sales enablement?

1 Answer

When your sales team are already having daily 1on1 conversations with clients, what is the best approach in engaging with these clients for market research without being interruptive?

11 Answers

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